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Gwénola HECAEN

Paris-15E-Arrondissement

En résumé

Engineer with a Marketing and Sale approach. Bilingual Spanish and English.

Construction Insurance & Reinsurance subscription


My different experiences convinced me that I'd like to work in an environment in constant evolution that offer great challenges where dynamism is an everyday life.
I like to communicate, to negotiate and convince people.

Mes compétences :
Advertising
Bilingual
Business
Business development
Competitor analysis
Coordination
English
Event coordination
Forecasting
Management
Market Research
Microsoft Project
Negotiations
Research
Spanish
Vente

Entreprises

  • SMABTP - Chargé de Clientèle

    Paris-15E-Arrondissement 2014 - maintenant Direction Grands Comptes & International

    Souscription
    Renouvellement
    Gestion

  • SMABTP - Souscripteur reassurance facultative

    Paris-15E-Arrondissement 2012 - 2014

  • Logica Business Consulting - Consultant

    Courbevoie 2011 - 2012

  • Alimentos Naturales Sabroza SA de CV - Marketing

    2010 - 2011 • Marketing Strategy:
    Conduction of Market Research, Competitor Analysis (future and actual SKUs) and Product Positioning
    Forecasting of different indicators such as sales, promotional events, etc.
    Responsible for the Marketing budget (120 000 US$ per year)

    • Supplier management:
    Contractual Negotiations
    Trade marketing with other industrial food company: partnership, promotions, for different channels.
    Management of the suppliers relation (contract, claims, quotations review, etc.)
    Planning management for the promotion offer for each channel

    • Promotion and PR:
    Elaboration of Advertising & Promotional Campaigns

    Event coordination: sponsoring of race’s cars (dragster), partnership with public events
    Creation of the POP material (point of purchase) with an outsourced designer
    Creation of prototypes with clinical tests at the client place, assessment of the quality/functionality, review of the client satisfaction
    Dissemination of the promotion material to all warehouses in the territory
    Management of Public & Media Relations
(TV, press, etc.)
    Internet social media networking (Facebook, Twitter)

    • Commercial operations:
    Business Fair: show in the US. Project management with the export team. Overall preparation of the logistic (product, stand, study of the potential clients)
    Prospection for partnership with the channel of restoration/hotel

    • KAM for SORIANA:
    Creation of a reporting model/template to manage the account of Soriana (performances indices, how to deploy for a better service and productivity the work of the promoters, 400 supermarkets)

  • VINCI CONSTRUCTION - Site manager

    Nanterre 2008 - 2008 • On-site supervision:
    Teams management and coordination
    Responsibility of Security: ensuring strict compliance with security rules
    Constant quality and conformity controls
    Participation to client meetings to check the construction progress

    • Negotiation with suppliers:
    Verification of timely material supply
    Prospection and on-site meetings with potential suppliers
    Quotations reception and re-negotiation. A minimum of 5 quotations per batch

  • GRUPO KRONE - Thesis

    2008 - 2009 • Thesis project implementation:
    Discussions and negotiations with different companies to agree on the interest of the project
    Organisation and supervision of meetings with the company to complete the project

    • Consumer survey on actual and future social houses owners:
    Stake: suggest a more adapted product to the client in order to avoid him contracting a second credit (after the house one, called Infonavit) in order to purchase a minimum of furniture.
    Creation of a questionnaire for a whole survey
    Meetings with people in their home or in the shopping house to have a good population sample
    Result analysis in order to determine tendency for furnishing housing: Having the right list of furniture to satisfy the majority of the target population.

    • Feasibility analysis:
    Investigation about social housing in Mexico: Study the government program as far as social housing is concerned and the different bank financing credit offer.
    Assessment of the different costs with the constructor in order to determine a new housing price
    Credit simulation with a local bank: Analysis of the impact for the final clients.

    • Thesis redaction (100 pages) and presentation in front of a jury of professional and professors

  • Business Object (SAP aujourd hui) - Intern Audit in the sale area

    2007 - 2007 nternational Share Service Center in Dublin, Ireland:


    • Improvement of company attractiveness:
    Investigation about the value and the activities of the company within the Intranet
    Reformulation of the company communication for applicants
    Creation of a comprehensive information package for candidates
    Analysis of possibilities to improve the performance of a newcomer in the company

    • Sales department audit:
    Observation of the B-to-B sales methods and the products applications
    Interviews of salespeople to point out problems
    Analysis of potential solutions to progressively increase team productivity
    Report of the audit conclusions to the HR team and recommendations to the global sales manager

Formations

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