Expert de l'activation à 360° de partenariats sportifs
Mes compétences :
Community management
Communication
Marketing
Adobe Photoshop
Audiovisuel
Internet
Réseaux sociaux
Entreprises
Sponsorship 360
- Chef de projet
2014 - maintenantMISSIONS ACTUELLES :
- Soutien du partnership entre Moët & Chandon et l'ATP World Tour / Depuis 20 mois
- Définition, production et déploiement d’un kit d’animation & Conception de nouveaux packages d’hospitalités pour IBIS sur le Tour de France / Depuis 10 mois
- Organisation du volet sportif de la Finale mondiale de la Danone Nations Cup à Sao Paulo en nov 2014 puis Marrakech en oct 2015 / Depuis 20 mois
- Gestion du partenariat lifestyle entre Veuve Clicquot et Ferrari / Depuis 7 mois
MISSIONS EFFECTUÉES :
- Gestion des partenaires de l'AUDI Endurance Expérience / Durant 12 mois
- Création & Gestion digitale & événementielle de la Huawei Battle avec le Paris Saint-Germain / Durant 6 mois
- Activation à 360° du partenariat entre Jeep et le Quiksilver Pro France 2015 / Durant 4 mois
- Organisation de journées RP sur le lancement de Forza Motorsport 6 au Motor Village (Paris) et sur le circuit de Spa-Francorchamps (Belgique) / Durant 3 mois
TBWA France
- Chef de publicité
Boulogne-Billancourt2013 - 2014En poste sur le compte beIN SPORT & SNCF
• Conception et vente de campagnes publicitaires
• Suivi de production des campagnes tous médias (TV, Presse, Affichage & Radio)
• Interface avec le client, les créatifs, les divers services de l’agence et ses prestataires
• Mise en place de vague de communication stratégique (recommandation créa & média)
ESPN
- Assistant Marketing
2011 - 2012Participate to build awareness of ESPN’s channel portfolio with B2B and B2C activity which involve:
ESPN AMERICA:
Working on promotion campaigns for ESPN AMERICA in EMEA territories and focus in France and the Netherlands to promote US sports (NFL, NHL, MLB, and NCAA):
• Creation of print ad (poster, leaflet, tent cards, roll up banner.....)
digital banners, social media campaigns: briefing agency, contacting medias.
• Built competition games for different territories: creating messages, organising prices, send merchandising, contacting partners.
• Managing the Facebook page (more than 20.000 fans)
• Coordination of multi-platform campaigns with our agents based in: France, Netherlands, Poland, Germany, and Nordics territories
• Managing sporting events: NFL Game in Wembley, Super Bowl Parties in Europe, which involve:
- Logistic (flight tickets, transfers, merchandise, prices)
- Hospitality (clients, competition winners.....)
- Competition report after event
• Help build a strong rapport with marketing teams at platforms/operators and develop educational and awareness initiatives with them to benefit all ESPN brand
ESPN CLASSIC:
Supporting Marketing team on different promotion campaigns for ESPN CLASSIC for EMEA territories by:
• Creation of print ad, banners
• Built competitions for different territories to increase consumer database.
• Managing different sporting events : Premier League (organising flights, hotel, transfers for competition winners)
ADIDAS GROUP
- Part Time Consulting Assignment
2011 - 2011• Elaboration of a strategic plan to give Adidas the opportunity to win the 5-A-side Soccer market leadership
• Sizing of the market, its maturity and its potential to position Adi5 on this segment
• Presentation of our recommendations to Adidas Top Management
CANAL +
- Marketing Studies Analyst
Issy-les-Moulineaux2010 - 2010Business Cases in French and in English
• Program scheduling on CANAL+ GROUPE’s TV channels for miscellaneous advertisers
• Analysis of the viewership and its profile
• Implementation of new graphic standards for Business Cases
AQUENT
- Recruitment Specialist
Paris2009 - 2009• Head-hunting (Viadéo, Linkedin, Twitter)
• Monitoring of job interviews
• Wage study for vente-privée.com
