Hanh VU


En résumé

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  • Standard Chartered - Relationship Manager

    Londres 2014 - maintenant
  • VisiKard - Marketing Executive

    2013 - 2014 Marketing:
    • Contributing to, and developing marketing plans and strategies
    • Managing budgets, analysing and investigating price, demand and competition
    • Building and evaluating marketing campaigns & promotional activities (BtoB, BtoC)
    • Maintaining, developing and managing corporate customer relationships in various sectors (Education, Retail, Food & Beverage, Banking, Telecommunication, Entertainment, etc.)
    • Analysing SWOT, branding positioning and monitoring team performance & competitor activities
    • Conducting market research about consumer behaviour and on focus group
    • Devising and presenting ideas and strategies, writing reports to Top Management Team
    • Coordinating with designer and managing the production of marketing materials to implement all necessary marketing campaigns including leaflets, standees, posters, flyers, newsletters, etc.
    • Working closely with Engineering Quality Control and Developer to facilitate product feedback in order to meet customer service-level commitments, increase customer satisfaction and resolve customer issues

    Communication & Events:
    • Preparation, organising and attending events such as talk show, conferences, seminars, and exhibitions
    • Sourcing and securing sponsorship of advertising opportunities and placing adverts in the press - local, regional, national and specialist publications
  • HSBC - Assistant Relationship Manager, Global Banking

    Paris 2013 - 2013 • Support for the Relationship Manager on a daily basis in various functions including conducting client due diligence, preparing credit applications, answering client questions on a daily transaction basis. Provide administrative support and handling additional responsibilities where necessary.
    • Elaborate and manage the KYC "Know Your Customer" review, dormant accounts and client data quality, static data inputs in systems.
    • Raise necessary AML "Anti Money Laundering" risks, ensure appropriate arrangements are in place within the business for the prevention of money laundering and counter financing terrorist.
    • Collect relevant information from various sources to seek approval for new facilities, facilities reviews, adjustments.
    • Check the facility letters prepared by Service Delivery, ensure the return of acknowledged copies of such letters prior to the expiry date therein and follow-up action on outstanding items.
    • To be in regular contact with customers on operational issues, follow-up action on outstanding matters.
    • Check customer and facility related documents and follow-up action on outstanding items. Arrange renewal of security documents.
    • Work closely with HO of HSBC Vietnam and other HSBC departments and its branches.
  • Santa Form - International Sales Manager

    2012 - 2012 - Identified the clients’ needs, proposed new recommendations to enhace client services
    - Prepared, organized and participated to professional events in France and international
    - Followed the budgets, ensured projects profitability
    - Managed the relationship with clients, transporters and sponsors
    - Trained new employees
  • BNP Paribas Cardif - Assistant Project Manager

    Nanterre 2011 - 2011 • Defined the strategies focused on clients’ initiatives for topics : Compliance, Sales & Distribution, Culture, Services, Product
    • Collected, identified, evaluated the best practices of client oriented in all entities worldwide of BNP Paribas Cardif
    • Recommended the actuarial guidelines which aim at clients' interest, followed-up its actions plan
    • Proposed new approaches « Customer Centric » on new version 2012 of Credit Protection Insurance product to be more transparence, less exclusion and to facilitate sales process on French market (BtoBtoC)
    • Analyzed, selected projects for the « Innovation Awards 2011» in order to bring an added value to end customers
    • Developed, animated the « Customer Centric Programme » website to promote a culture « Treating Customers Fairly » within the company
  • France24 - Market survey & distributor research

    Issy-les-Moulineaux 2010 - 2010 • Interviewed managers of luxury hotels in order to promote the benefit of broadcasting channel France24 in the hotel in New York City
    • The information collected was relayed back to France24-Paris which allowed for the channel to properly identify their target market
  • GE Money Bank - GROUPE GENERAL ELECTRIC - Marketing Analyst

    2010 - 2011 • Defined positioning of branding, analyzed client surveys, reporting voice of customers about branding perception
    • Conducted market research of an insurance project, defined strategy of positioning ( go to market )
    • Determinated royalty clients program, analyzed satisfaction clients survey by method NPS (post sales call)
    • Studied competitor products, analyzed strategy marketing interne and positioning of branding
    • Defined, analyzed target market segmentation CRM
    • Analyzed advertising campagne
    • Benchmarked projects of developpement of new products
    • Researched, analyzed macroeconomic data for project Growth Playbook
  • Solaris - Groupe Grand Vision - Market strategy analysis

    2009 - 2010 • Conducted, and interviewed managers in optical retail stores in Tokyo
    • Benchmarked Japan market about sunglasses
    • Evaluated the surveys and provided recommendations to Senior Management whether Tokyo is an adequate market to expand operations
  • Indovina Bank - Hanoi - Assistant Communication Manager

    2008 - 2008
  • Vietnam Airlines - Assistant Director, Cargo services, Paris

    2007 - 2007 • Assist office staff with various administrative tasks
    • Controled bills, managed client relationship


  • St. John’s University, Peter J. Tobin College Of Business In Jamaica, New York, USA (New York)

    New York 2010 - 2010 Master Degree

    Exchange program
  • Université Fudan-Shanghai (Shanghai)

    Shanghai 2009 - 2009 Master Degree

    Exchange program
  • TEMPLE University, Japan Campus TUJ (Tokyo)

    Tokyo 2009 - 2009 Master Degree

    Exchange program


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