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Bayer Healthcare Pharmaceuticals
- Managing Director
Montville
2016 - 2019
BAYER CONSUMER HEALTH - Gaillard, FRANCE
With sales of around 200 M EUR and 220 employees, implemented a new strategy resulting in top line and market share growth of all main brands, while minimizing the loss of the non core brands affected by government de-reimbursement.
Developed a modern and up-to-date organisational set-up, addressing the needs of the French OTC market, and the changes in consumer and customer behaviors.
Instilled ambition and strong team spirit, resulting in higher engagement and young talent attraction and development.
* Increased sales of Core brands (representing 75% of business) by 7%, in a declining market.
* Introduced innovative line extension in the naturals segment, achieving double digit figures in first year.
* Developed new product pipeline to be launched in the following 3 years in two categories.
* Promoted 5 talents to new positions internally and globally.
BAYER CONSUMER HEALTH - CONO SUR Buenos Aires, ARGENTINA
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Bayer Healthcare Pharmaceuticals
- Managing Director
Montville
2011 - 2015
BAYER CONSUMER HEALTH - CONO SUR
Responsible for full operation in Argentina, Chile, Uruguay, Paraguay and Bolivia, with sales of 150 M EUR and 100 employees.
Achieved and consolidated leadership position in OTC market, delivering profitable growth in main categories: Analgesics, Nutritionals and Derma, in a highly uncertain macroeconomic environment.
Conducted commercial negotiations with the government in Argentina.
Aligned strategies and business focus in all Cono Sur countries, establishing a new operation in Bolivia
* Reached # 1 Market position in 4 countries (with the exception of Bolivia).
* Initiated operations in Bolivia, achieving 2nd position in the OTC Market by third year.
* Conducted successful negotiations with the government, allowing price increases in line or above inflation.
* Developed and implemented a new Medical Detailing team, to increase doctor's recommendation and prescriptions.
BAYER CONSUMER HEALTH - SOUTH AFRICA Johannesburg, SOUTH AFRICA
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Bayer Healthcare Pharmaceuticals
- Managing Director
Montville
2008 - 2011
BAYER CONSUMER HEALTH - Johannesburg, SOUTH AFRICA
Led a total business turnaround, increasing sales by and bottom line by +30% in three years.
Responsible for changing and developing a new local production supplier, lowering costs and increasing innovation pipeline and speed to market.
Developed and nourished a newly formed executive team, committed to long term growth and results.
* Tackled all main business challenges with a robust three year plan, bringing business back to profitable growth.
* Introduced several innovations through local and international developments
* Battled against counterfeit producers, through aligning police, customs and local detectives.
* Promoted local talents beyond BBBEE policy requirements.
BAYER CONSUMER HEALTH - MEXICO Mexico DF,
MEXICO
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Bayer Healthcare Pharmaceuticals
- Marketing Manager
Montville
2005 - 2008
BAYER CONSUMER HEALTH -
Appointed as Marketing Manager after the Roche integration I was responsible for a team of 25 marketeers, developing and putting in place a new structure that successfully blended Bayer
Organized the "new" portfolio of brands, resources and investments, creating a solid and sustainable business plan in alignment of company's growth objectives.
As part of the newly formed Executive Team, I was able to drive the needed changes to create a new culture in the company.
* Achieved and consolidated #1 market position, in a highly competitive market with important local players.
* Introduced several new products in main business areas: analgesics, derma, gastro and nutritionals.
* Led all annual negotiations with main broadcast TV companies Televisa and TV Azteca, and pay TV channels.
* Managed local relationship with Creative and Media agencies (JWT, BBDO and Mediacom)
* Responsible for managing the Medical detailing team, reaching #1 recommendation and prescription in several therapeutic areas.
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GRUPO ROCHE de MEXICO
- Group Brand Manager
2003 - 2004
Responsible for leading a group of three marketeers in charge of the Nutritional and Cough & Cold portfolio.
Coordinator for new projects and launches in the Latin America Region.
* Successful launch and re-launch of Multivitamin brands in record time, over achieving ambitious results.
* Preparation of all the marketing dossiers and files, used in the negotiation for the business spin off.
* Successful introduction of a new and innovative line extension in the Region.
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ROCHE
- Group Brand Manager
Boulogne-Billancourt
1999 - 2003
Responsible for coordinating the Nutritionals Marketing team, and brand portfolio.
Responsible for the negotiations and relationship with Roche distributors in Paraguay and Bolivia.
Reporting into Div. Director.
* Successful re-launch of Supradyn, duplicating sales in a period of 18 months
* Launch of Berocca Plus, increasing sales by 35% in second year.
* Increased Elevit sales by 20%, through exclusive Medical detailing activities
