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Henri MEHU

Villefontaine

En résumé

Mes compétences :
Marketing
Veille concurrentielle
Marketing opérationnel
Benchmarking
Management
Étude de marché
Marketing stratégique
Communication
Sport

Entreprises

  • Amer-Sports - Product Line Manager Assistant

    Villefontaine 2013 - 2014 Atomic is an Austrian Company manufacturing skis and equipments owned by Amer Sports. I worked one year in close collaboration with the Product Manager in Annecy where the Active Protective activity is located.

    - I assisted the Product Line Manager for Helmets, Goggles, Poles and Back protections, covering the entire product life cycle from development to distribution.
    - conducted a number of market analysis of global competitors in order to help aligning our offer with our consumers' needs.
    - I made proposals for a new communication strategy to better promote goggles and back-protections on the Atomic web page and improve the user experience.
    - I implemented the the first stage of the new product launching for goggles.
    -I conducted several quantitatives and qualitatives studies in order to capture consumer thoughts and opinions about product designs, innovations...
  • Reed Exposition - Assistant chargé de la communication et des partenariats

    2012 - 2012 . Canvassing new potential partners in order to find funds for new creations of animations
    . Support on Community Manager: Website and social networks animation (Facebook, Twitter)
    . Partly in charge of the preparation and the smooth conduct of a photo competition (Nautic Photo)
    . Creation and redaction of communication tools to reach new partners,
    . Management and monitoring of partners undertaken actions
    . Creation of new animations for the exhibition (High-tech and sea).
  • Decathlon France - DECATHLON Salesman and Responsible for a Marketing Survey

    Villeneuve d'Ascq 2011 - 2011 . Achievement of a customer satisfaction survey, analyze and presentation of the results in front of the Regional Manager
    . Salesman and temporarily Nautic Department Manager: managing team of 5 employees, performance analysis of product line and recommendations, inventory management, customer’s orders.
    . Developing and creating new relations with sports clubs and associations to suggest them.
    . Participation in the organisation of sports exhibitions, products promotion.

  • Monoprix - Baker Manager Assistant

    Clichy 2009 - 2009 - Sales and Cash Collection : improvement of the customer service relation
    - Manage the Supply Chain on a daily basis
    - Daily Inventory and carre aboute the right respect of hygiene rules

Formations

  • SKEMA Business School, North Carolina State University (Raleigh)

    Raleigh 2014 - 2015 I studied one semester at NC State University following a Major in International Business :

    - Internationalization of Firms
    - Country Risk Analysis
    - Project Management
    - Corporate Finance
    - US Socio and Political Environment

  • SKEMA Business School (Fusion CERAM & ESC Lille)

    Paris,Nice,Lille 2012 - maintenant Master 2

    Master 2 - Raleigh, North-Carolina USA / Sophia Antipolis, France
    - Semester 2 : International Marketing and Business Development
    - Semester 1 : International Business

    Master 1 - Sophia Antipolis, France
    - Semester 2 : Advanced Business Management
    - Semester 1 : International Business Management

  • Novancia Business School, École De La Chambre De Commerce Et D'Industrie De Paris

    Paris 2009 - 2012 Bachelor

    Marketing, Développement Commercial et Affaires Internationales

Réseau

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