LONDRES
General Manager
Ici Londres Magazine
A French free monthly Magazine - 35 000 copies/month - More than 60,000 readers - 420 distribution points in London
Main achievments
+ 150 distribution points in 2 years
+ 6,000 copies/months in 2 years
+ 8% turnover in 2014
Management :
In charge of the recruitment
Managing a team of three people
Accounting, invoicing, Credit Control
Managing and overseeing all the processes (Production/Printing/Distribution)
Researching and building on new business opportunities
Proof reading both advertising and editorial contents
Marketing :
Supervising the sales and marketing strategies (printed magazine and online)
Negotiating long and short-term contracts via phone and face-to-face meetings
Building and maintaining strong and efficient relationships with the clients
Customer Relationship Management
Operational Marketing
Setting up partnerships to increase the magazine’s visibility
Setting up competitions both on the magazine and website to increase the brand’s reputation and build reader loyalty.
Overseeing and responsible for the Social Media strategy (Facebook, Twitter, Instagram)
Overseeing the evolution of the magazine (design AND content)
Public relations: attending many events to be the face of the magazine and increase the company’s network
Pas d'entreprise renseignée
