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Nike
- SENIOR RETAIL BRAND MANAGER
PARIS
2015 - maintenant
_Managed, developed, and deployed monthly and seasonal directives in Brand & Category Experience doors.
_Lead product presentation strategy for Monthly Running FOOTBAL Initiatives, including mapping store-specific consumer journeys through Attract, Engage and Connect
seasonal retail marketing campaigns, from product presentation/visual merchandising/product education to traffic driving activities.
Develop global retail visual directives and marketing sales tools
- Influence the creative process for seasonal stories and initiatives as they apply to the retail environment
- Drive Key Looks process for mannequins and on body marketing assets
- Influence seasonal assortments and strategies as they apply to the retail environment
- Map and assort spaces
- Managed retail marketing assets & presentations
Drive the retail brand presentation vision for key marketplace categories , Partner with product presentation experts to create the best consumer connection, driving integration and consistency for the category.
-Assisted the development and execution of seasonal and category marketing programs.
-Adopted, enriched, and creatively supported global category strategy within key local cities .
-Partnered across internal teams ( retail brand, digital, comms, etc.) to ensure that all campaigns were executed per brand direction, and that targeted programs were driving brand strategies with the consumer.
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Alshaya
- Senior visual merchandising manager
Shuwaikh
2012 - 2015
VM Manager
Managing the visual merchandising and store teams & deliver effective and commercial visual standards
Support brand marketing initiatives, including store layouts and window that all operations side of things such as Audit,LP are actioned daily
Getting displays, thereby contributing to the achievement of the brand sales targets.
Support sales associates and helping them their knowledge
Making sure the sales floor is being managed properly
Check the details according to the guidelines , because retail is detail.
Ensure that all operations side of things such as Audit,LP are actioned daily
Getting tasks completed by delegation &follow up coaching
Managing critical situations while working as a team
Ensure all procedures are respected
Complete store operational requirements by scheduling and assigning employee
Following up on work results.
Maintain store staff by recruiting, selecting, orienting, and training employees.
Maintain store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.
Secures merchandise by implementing security systems and measures.
Protects employees and customers by providing a safe and clean store environment.
Maintains the stability and reputation of the store by complying with legal requirements.
Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records.
Following up on work results.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional
Complete store operational requirements by scheduling and assigning employee
Maintain store staff by recruiting, selecting, orienting, and training employees.
Maintain store staff job results by coaching, counseling, and disciplining employees, planning, monitoring, and appraising job results.
Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Secures merchandise by implementing security systems and measures.
Protects employees and customers by providing a safe and clean store environment.
Maintains the stability and reputation of the store by complying with legal requirements.
Ensure maximizing store productivity and efficiency
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La moda Primo Emporio
- Directrice
2010 - 2012
Organizing media meeting (Content and Logistics)
Media kit "Followed-Created - Editorial and Printing"
Managing social media accounts, sales plans, Shootings Photos, Street marketing.
Weekly Training in psychology of sale, product knowledge, visual merchandising
Introduction in strategy of marketing and visual merchandising .
Identify current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
Ensure availability of merchandise size curves
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Pepe jeans
- Store Manager
Paris
2009 - 2010
1 People Management:
• Follow up shop team through conducting daily meeting to discuss sales achievement vs. target and distribute roles to reach objectives.
• Train new and old team on how to handle customers in addition to product knowledge in terms of features and benefits.
• Set shop team attendance schedules according to business needs
• Manage all inter shops transfers and communicate properly to area manager
• Assess team performance
2. Sales Management:
• Set targets for team daily/weekly/monthly.
• Motivate team to achieve their individual and store targets, and determine top and low performers
• Analyze shop and brand performance and take necessary action with approval from area manager.
• Support all marketing activities
3. Customer Service:
• lead by example.
• Handle customer complaints
• Provide feedback to area manager about customer needs.
• Enhance the customer service provided to customer through shop team
4. Stock Efficiency:
• Ensure appropriate stocks of products are available
• Conduct inventory of products as per standards and ensure accuracy
• Ensure all transfers in and out are accurately recorded as per policy
• Ensure appropriate quantities of bags and POS display materials
• Ensure stock safety
5. Product and Visual Merchandising:
• Ensure team is aware of product and the brands handled and communicate features to customers properly.
• Ensure windows displays, shop graphics and POS materials as per guidelines
• Check products proper arrangement on the fixtures
6. Shop Administration:
• Ensure all policies and procedures are followed properly
• Ensure all financial and banking work is completed accurately
• Ensure cleanliness, safety and security of store is given high importance
• Ensure all returns, exchanges are made according to policy
• Ensure right in-store-ambience and al furnishings and fixtures are maintained in accordance with maintenance team
• Handle shop expenses vs. budget
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Ideali :
- Store VM manager
2009 - 2009
• Managing a sales team of 8 people.
• Daily Briefing, priority management, planning of all adjustments and new collections launch
• Management of customers disputes(orders, deliveries, outstanding, quality...)
• Sales Order Processing "Architects and large accounts" and deliveries
.• Managing incomes and setting new values
• Managing marketing and communication pole.Earning customer trust & inspiring confidence
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Triumph international
- Responsable développement franchises .
La Plaine St denis
2008 - 2008
lead multi-site store teams to meet their targets,
responsible for all store and employee development including performance management,
coaching and identifying development,
accountable for visual merchandising in assigned stores.
contribute to the development of business initiatives .
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OXYCOM
- Chef de projet
2008 - 2009
•Communication management: Flyers, customer details, institutional chips, sales brochures .•Sales Order Processing monitoring project.
•Organization of the meetings with graphic designer before achievement .
•Monthly report on goal realized with General Management.
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super sport BENYBEN
- AREA BRAND VM MANAGER
2006 - 2008
Brand development
.•Management of new opening stores in Morocco :Casablanca –Rabat-Marrakech-Meknes •Management staff leading: Managers, sales associate and visual merchandiser•Summary tables and monitory of sales achieved
•Preparation of the strategy for internal and external communications and monitoring of Implementation.
•Management of adjustment and collection launch
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Groupe Aksal Zara Maroc
- VM MANAGER
2004 - 2006
Coordination and management for the opening of the fist store in Casablanca, Morocco.
Training courses and coaching team on the basics of visual merchandising
Organisation of “our people devlopment” sales to vm’s .
Managing collection launch, visit reports , Actions plan
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AZADEA zara koweit
- Responsable Merchandising
2000 - 2003
Giving training to my teams about merchandising norms.
Managing my team and motivating them.
Supervision of new settlements of merchandising.
Schedule meetings about schematics and mapping of visual merchandising change & new collections
Pre-Opening preparation of the second fashion store Zara in Kuwait.
