En résumé

Mes compétences :
Capacités managériales
Connaissance du marché
Prêt à porter
sales analysis
marketing experience
leadership skills
analysis skills
Sales forecasting


  • L'oreal - Business Development Manager

    PARIS 2015 - maintenant Responsible on a 360degrees scale of the Essie strategy in Morocco (Marketing, Sales and Education to ensure corporate goals achievement.

    •Planning and executing marketing activities across Morocco following the ZAMO (Zone Afrique - Moyen Orient) marketing guidance and business priorities
    •Managing marketing budget and ensuring 100% allocation
    •Monitoring revenue forecasts and achieving targets (currently +40% YTD)
    •Building a new distribution channel that allowed the brand to grow faster especially out of the Casablanca - Rabat axe
    •Developing and delivering events including education focused workshops and seminars, innovative trainings as an investment and enablement of the local marketing organization
  • L'OREAL MAROC - Brand Manager

    2013 - 2015 Development of the right marketing strategy to promote Matrix in Morocco
    *Developing the strategy for existing products to drive demand and differentiate them from competition ;
    *Driving and developing product or range launch adapting it to the local specificities ;
    *Setting and supervising the implementation of the operational marketing plan to match with the quantitative goals
    *Sales forecasting according to the budget requirements and market trend insuring a maximum accuracy
  • L'OREAL MAROC - Regional Manager

    2011 - 2012 Implementation of the trade policy of Matrix in the area of Rabat and Northern Morocco
    *Insuring the primary sales :
    * Managing the business relationship with the wholesalers of the sector ;
    * Insuring the achievement of the turnover goals determined by the Brand Director
    *Insuring the secondary sales :
    * Managing the sales team insuring the implementation of the trade policy ;
    * Following up the turnover on a daily basis and intervening when necessary on the field
    *Making the liaison between the field and the headquarters with weekly and monthly reports
  • DVH SA - Brand Manager of Jennyfer

    2010 - 2011 Managing the French retail brand JENNYFER
    *Implementing the trade policy regarding the brand's standards (Custumor Service, Merchandising, Marketing)
    *Preparing the forecast for both purchase sessions and the shops turnover with the collaboration of the top management ;
    *Recruiting and evaluating the key positions in the shops: Managers, Assistant Managers and Visual Merchandisers
    *Monitoring the turnover on a daily basis with a weekly report to the top management and a detailed monthly report ;
    *Preparing and launching promotions and sales according to sales analysis ;
    *Insuring a seasonally benchmark and taking corrective actions concerning price, range etc
  • DVH SA - Enseigne JENNYFER - Brand Manager

    2010 - 2011 En tant que Brand Manager, je gère une marque de prêt à porter féminine à travers 3 aspects:
    Commercial :
    *Mise en place des objectifs de chiffres d'affaires annuels et leur répartition mensuelle et quotidienne en collaboration avec la Direction Financière;
    *Suivi et analyse des réalisations du réseau au quotidien avec mise en place d'actions correctives si besoin
    *Mise en place d'opérations commerciales (Soldes, promos mi-saison) selon le calendrier évènementiel et si besoin d'opérations flash

    Ressources Humaines :
    *Recrutement des Managers et adjoints ainsi que la force de vente
    *Formation des postes clés en magasins avec mise en place d'un système de détection des potentiels
    *Accompagnement et coaching des managers

    *Suivi rigoureux de l'approvisionnement en magasin car facteur déterminant dans la réalisation du chiffre d'affaires
    *Analyse des ventes pour meilleure maîtrise des commandes et optimisation des stocks entre magasins
  • Folly Fashion SA - Business Development Manager

    2008 - 2010 Developing the presence of Marwa on national and international scales
    *Managing the relationship with the international franchisees in Arabia Saudi (1 shop) and in Spain (3 shops) and insuring the follow up of the sales, the replenishment and the implementation of the trade policy ;
    *Analysing international market trends to identify business opportunities (Negotiation with potentials franchisees in Amman, Jordan and Cairo, Egypt)
    *Identification of high potential settlement areas and negotiation of franchise agreement with the shop owners ;
    *Monitoring the process of opening a new shop from the acquisition or signing the franchise agreement until the opening
  • Folly Fashion SA - Area Manager

    2007 - 2008 Managing the brand's network (14 shops across Morocco)
    *Implementing the trade policy of the brand across the network ;
    *Supervising and coordinating the shops teams in order to achieve qualitative and quantitative goals
    *Recruiting and training Sales teams


  • Institut Des Hautes Etudes De Management (HEM) (Casablanca)

    Casablanca maintenant
  • HEM (Casablanca)

    Casablanca 2002 - 2007 Master of Business Administration
  • Institut Des Hautes Etudes De Management (HEM) (Casablanca)

    Casablanca 2002 - 2007 Marketing et Vente
  • Chawki Highschool (Casablanca)

    Casablanca 1999 - 2002 Baccalaureate Degree

    : Chawki Highschool Casablanca; Baccalaureate in experimental Sciences