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Isabelle CHÂTILLON

Paris

En résumé

With a 6-years very packed and intense experience at the eMarketing agency FullSIX, I decided to look at the Internet issues as part of a global company strategy.

The off line CRM part of my first job at Club Med, and its worldwide scope convinced me to jump to the other side.
Then, my new missions of developing the Internet eCommerce & building the Mobile strategy have absolutely convinced me to stay.

Today, I am searching a more "business & retail oriented" job, and definitely multichannel. Be in charge of the Mobile and/or the CRM strategies would make sense, regarding both marketing issues & my experiences.

Specialties: Digital Marketing, eCommerce, User experience, Mobile & Tablet, (e)CRM, ePRM, webanalytics, data base management // People management/ coordination

Mes compétences :
Mcommerce
eCommerce
Project leading
Digital marketing
eCRM / ePRM
User experience

Entreprises

  • Club Med - EStore Manager

    Paris 2009 - maintenant INTERNET eCOMMERCE
    > Business & Performance analysis
    > WW platform strategy & optimisations management
    > WW Coordination (27 countries)

    MOBILE STRATEGY (iPad, iPhone & Mobile site on US, UK & Australian market)
    > Platform strategy definition
    > Design & user experience leading
    > Worldwide coordination

  • Club Med - Coordinatrice internationale Internet et CRM

    Paris 2007 - 2009 INTERNET ACTIVITIES
    > Marketing & Business Countries coordination
    > Best practices & benchmark sharing
    > Internet Platform roll out in Asia & South America

    CRM ACTIVITIES
    > Loyalty program roll out in Europe & North America
    > DB management & eCRM projects
    > WW suppliers deals

  • SFR (mission FullSIX) - Chef de projets

    2004 - 2004 DIRECTION DE LA COMUNICATION RELATIONNELLE ET DU MARKETING
    Mission d'accompagnement sur les activités Internet (lancement de Vodafone live!, bornes multimédia Selfcare en Espace SFR...)

  • FullSIX - Consultante Senior/ Directrice de clientèle

    Levallois-Perret 2000 - 2007 > Develop Business on existing Clients
    > Define eMarketing / eCommerce strategies
    > Manage the projects and ensure their profitability
    > Manage internal consultant, creative & technical teams
    > Competitions

    Main clients & missions

    CLUB MED www.clubmed.com
    > Internet website rebuild - France, Europe & North America
    > eMarketing strategy for France & Europe BU (data catching, DB animation, media campaign...)

    SFR (French telecom provider)
    > 6 months on-site mission at the Services & product Dept
    > Internet website animation for the Services & product Dept
    > Loyalty & on line community animation through the "Club SFR Advanced" for the High Value Dept

    GMF VIE (French Insurances)
    > Acquisition & loyalty projects (on line, off line, mobile)

    ASSOCIATION FRANCAISE DU MULTIMEDIA MOBILE www.gallery.fr et www.pro.gallery.fr
    > B2C / B2B websites creation & related content management system

Formations

Pas de formation renseignée

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