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Céline BOUZERAN

ARLES

En résumé

Highly effective at defining global and innovative digital strategies and managing large and complex projects.

Specialties:
- Digital communication and marketing strategies
- Content production
- Brand building in digital, in a luxury environment
- Web project management
- International coordination

Mes compétences :
Chef de projet
Chef de projet internet
Directeur de Clientèle
Internet
Marketing
Web
Marketing digital
Conseil
Luxe
Communication
Cosmétique
Gestion de projet

Entreprises

  • Groupe FullSIX

    ARLES maintenant

  • Puig - International Digital Marketing Manager

    Barcelona 2011 - maintenant In charge of defining and implementing the digital strategy of Nina Ricci (Fashion & fragrances) and Valentino (fragrances).

    - Definition of the brand's digital objectives, strategy and action plan including CRM, brand content, social media, influencers and "drive to store" actions
    - Brand building in a luxury environment
    - Definition and follow-up of KPIs with a ROI driven approach
    - Project coordination & implementation
    - Creation of 360 brand content in coordination with all brand's departments with a strong storytelling approach
    - Definition of digital media guidelines for local implementation
    - Team management
    - International coordination
    - Brands’ digital budget management
    - Choice and management of agencies
    - Internal education to drive digital transformation within the company

  • Malakoff médéric - Responsable des projets digitaux - Pôle Web Innovation

    Paris 2010 - 2011 Digital projects manager: mobile applications, websites, online communication campaigns, brand content creation.

    Assignments:
    •Definition of digital roadmaps
    •Conception and set up of action plans
    •Management of agencies (Creation, technical production...)
    •Internal coordination
    •Project following (Budgets, plannings,…)

  • Fullsix - Directrice de clientèle

    Levallois-Perret 2003 - 2010 Digital communication and e-marketing
    Websites, integrated communication campaigns, intranets

    Specialities
    - Marketing strategy conception and creation of dedicated digital action plans
    - Management of consulting, creative and technical teams
    - Business development / client relationship management
    - International coordination
    - Project management and budget follow-up
    - Follow-up and optimization of return on investment

Formations

Réseau

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