VINELAND
I have an extensive experience in the field of sensory evaluation of food and beverages.
I am working towards the understanding of factors driving consumer choice and preference for fruits, vegetables, flowers, and wines.
I am particularly interested in the attributes consumers associate and value when thinking "health and wellness."
I am looking to connect with leaders in the horticulture, wine, and food industry as well as peers in the field of consumer and market research.
My goal is to expand the market for horticulture products by providing relevant insights on consumer perceptions of the quality and benefits of horticulture products (food, wine, and plants).
I recently started a Blog to transfer current scientific knowledge into useful insights for industry:
http://ilesschaeve.wordpress.com/
My passion for wine led to a great partnership with Dr Ann Noble (Prof Emeritus at UC Davis) and the Wine Aroma Wheel. Demystifying the rituals of wine tasting is my motto.
Specialties• Consumer driven product development
• Sensory evaluation of food and wine
• Wine consumer preference
• Perceptual and preference mapping
• IdeaMap – Conjoint analysis
• Segmentation
• Sensometrics
• Team and Project management.
Mes compétences :
Comportement du consommateur
Évaluation sensorielle
Vin