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Isabelle ROUX

Marnes La Coquette

En résumé

● Marketing strategies & campaigns in an international environment
● Brand-management knowledge and experience
● Newly-acquired companies branding integration
● Creative team leadership
● Worldwide tradeshows coordination and events organization
● Product positioning & branding
● Digital content development
● New product launches
● Media plan negociation and monitoring
● Ability to manage multiple projects while maintaining a high quality of work

Mes compétences :
Branding
Communication
Creativity
Curiosity
Customer oriented
IDEA
Intuition
Management
Microsoft Expression
Networking
Philosophy
Vision

Entreprises

  • BIO-RAD - Global MarCom Manager

    Marnes La Coquette 2008 - maintenant Develop and deliver a wide variety of multi-channel communication projects that support the strategic and operating goals of various marketing groups. Projects include, but are not limited to: brochures, catalogs, training tools, newsletters, advertising, promotion tools, web, digital content, videos, clips,
    Lead market launch of new products and product lines,
    Built and achieved a multi-year process of branding integration for newly-acquired companies, from installing a strong commitment to the company spirit and values to delivering a global product environment compliant to internal guidelines.
    MarCom team management: 2 Marcom specialists + 1 Web coordinator
    Challenge the communication tools developed with a view to guaranty continuous improvement and reflect the market communication innovations,
    Identify, select, and coordinate outsourced resources needed to achieve the goals,
    Own & manage each step of the projects that are assigned,
    Ensure that the necessary internal approvals are gained for each project,
    Work within the assigned budget & in the defined timeframe.

  • BIO-RAD - MarCom Specialist

    Marnes La Coquette 2004 - 2008

  • Anne Cellier Foundation - Communication Manager

    2001 - 2004

  • Independant - Free lance advertising copywriter

    1997 - 2001

  • M. International Rentals - Communication manager

    1995 - 1997

  • Various trade magazines and advertising agencies - Advertising assistant, Advertising manager, Account director

    1985 - 1995

Formations

Réseau

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