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I&S Adviser
- President
2015 - maintenant
*Secure Mid-term profits on investments (check up of current situation, projection)
*Create new business model generation (Digital)
*Reveal the value off your business with the business staging approach
*Boost the International Development
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Perceptive Software | from Lexmark
- International Marketing Director
SURESNE
2013 - 2015
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Perceptive Software | from Lexmark
- Marketing Manager Southern Europe
SURESNE
2011 - 2013
Mission : Launch the Perceptive Software Brand on the south of Europe market .
Create and develop marketing pipeline contribution
Define the local marketing strategy & tactics
Responsibilities : Support and facilitate development and implementation of section business/marketing plans for France, Italy, Spain and Romandy, translate Corporate business objectives - strategies and economic situation to develop brand portfolio objectives, develop strategies and plans to facilitate local business unit growth aligned with the Mix, manage Demand Generation team’s regional priorities and daily activity, plan and administer the Region’s Marketing Operations budget, set up local partners marketing plan, manage PR agency, Define local PR - social medial & SEO/SEM objectives & priorities,
Recruit & Manage the team.
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Art DV
- Founder
2008 - 2010
Imagine and develop the company concept, the first “Home decor CtoC website” , business model, communication plan and messages definition, management and execution of the website for marketing & technical part . Set up the company business plan, acting for the company fund raising & financial partners contact , hiring first team. Key speaker for press and FEVAD in France
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Streamcore Systeme
- EMEA MArketing Manager
2007 - 2008
Mission :
Structure the department & define the marketing Wan optimization market strategy
Improve marketing pipeline contribution
Responsabilities : Reports to VP of Worldwide Marketing (USA). Organize and develop Leads management & Leads tracking process through Sales force.com with the objectif of a 20% Pipeline Marketing contribution. Work together with Streamcore channel partners identify EMEA market opportunities.Manage PR agency with appropriate target publications and follow up.
Identify messaging & operational activities per verticals market, define marketing plan & budget.
Manage the team.
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NetWork Appliance
- Area Marketing Manager
Sunnyvale
2004 - 2007
Mission :
Reinforce NetApp France positioning and branding in the storage market
Set up the first marketing team in France
Responsabilities : Reports to EMEA Marketing Director (Germany) .Define the lead generation process et metrics, manage the Top Enterprise Account (TOP 300) route to market and operational marketing plan, create the channel marketing department & program for France, set up the event owner “NetApp Day”, increase internal & external communication activity (PR agency), Responsible for EMEA of global & Integrated campaign & program activities, manage the marketing budget, hire the team, part of the EMEA marketing management team .
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Bull
- Trade Marketing Manager
Les Clayes-sous-Bois
2002 - 2004
Mission : Promote the storage offerand the business Unit Storage in the group (and European subsidiaries)
Responsabilities: Manage the sales and pre sales storage training, increase the strategic alliances (EMC², BMC, NEC, Brocade, NetApp…), set up dedicated sales tools, develop operational marketing acticities : tradeshow, blitz days, road show…
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2Ai, a Bull company
- Marcom Manager
2000 - 2002
Mission : Set up the marketing department.
Responsabilities : Analyse of the storage market, create the brand and logo, set up marketing operational activities with and without strategic partners (EMC², Legato, BMC, Veritas,Overland, Storagetek…), create sales tools and product datasheet, manage the marketing budget and telemarketing activity,develop external communication, hire an marketing assistant
