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Iseult RIVAYRAND

Montreuil

En résumé

Mes compétences :
Sphinx Software
Microsoft Office
Adobe Photoshop
Adobe Indesign

Entreprises

  • Ubisoft - Assistant Product Manager

    Montreuil 2017 - 2017 Preparation of new games’ releases and monitoring of live games at a worldwide scale, in direct contact with international teams. I worked in particular on South Park: Phone Destroyer, Trials Frontier, Rayman Adventures, Horse Haven: World Adventures and Smurfs: Epic Run.

    - Participation in South Park: Phone Destroyer launch campaign (among best games of 2017) :
    • Definition of key messages and communication pulse points in collaboration with the other departments (PR, CRM, User Acquisition, Production)
    • Implementation and monitoring of the campaign, daily KPI analysis

    - App Store optimization (consists in improving the visibility of a mobile app):
    • Refinement of marketing assets on the App Stores
    • Implementation of A/B tests for all the product page assets
    • Monitoring and optimization of keywords (via App Annie keywords tool)
    • Assets creation and localization in collaboration with marketing artists and creative agencies

    - Creation of business presentations sent to the first parties (Apple, Google) in collaboration with the production, monetization, sales and marketing teams.

    - Creation, localization and adaptation of communication tools with internal teams and creative agencies: flyer, trailers, websites and other generic marketing assets

    - Benchmarks and identification of marketing best practices in the mobile industry
  • Warner Bros - Assistant Product Manager Benelux

    Neuilly-sur-Seine 2016 - 2016 In charge of the strategy and of the operational monitoring of new releases in DVD, Blu-ray and digital formats:
    - Analysed performances and led competitive watches
    - Defined marketing strategies (prices, volumes, marketing plan)
    - Developed packaging, POS, sales tools and sales presentations
    - Set communication campaigns with creative agencies (press and internet advertising, TV and radio spots, communication on social networks…)
    - Established partnerships with media brands and special events
  • La Martiniquaise - Trade Marketing Intern

    2015 - 2015 Assistant of the Trade Marketing Director on the on-trade market:
    - Developed POS (service and visibility equipment)
    - Managed the stocks (restocking, orders, inventories...)
    - Monitored the on-trade sales force (events, promotional operations)
    - Created sales pitches
    - Carried out quarterly reports of 2015 activities
  • Nicolas - Shop Manager

    THIAIS 2014 - 2014 Self-management of a Nicolas store:
    - Managed the sales, advised and attended to clients
    - Managed accounts and realized cashier services
    - Managed the stocks: delivery orders, reception of deliveries, inventories
    - Achieved a turnover of over €15,000
  • EDHEC Junior Etudes - Project Manager & Head of Communication and Creation

    Roubaix CEDEX 1 2013 - 2015 EDHEC Junior Etudes is the student consultancy office of EDHEC Business School. We carry out 60 studies and manage to reach 220,000 € turnover per year. EJE is one of the only student association that is certified ISO 9001.

    As a Project Manager:
    - Prospected, wrote and signed business propositions : total amount of €13,000
    - Piloted and controlled marketing researches, client surveys, and project launch studies
    - Teamwork, animation of work meetings and team management

    As the Head of Communication and Creation:
    - Created posters for official events
    - Managed projects and organized events: "Nouveaux Virtuoses concert", "Prospection Challenge" in partnership with Mazars
  • Louis Vuitton - Sales Assistant

    Paris 2012 - 2012 Learned selling strategies (attended to clients, carried out cahier services) and learned how to gain customers' loyalty.

Formations

Réseau