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Jamila MERIMI

Sophia Antipolis

En résumé

Mes compétences :
Revenue Management
Aircraft Ground Handling
quality management
ISO 900X Standard
Amadeus CRS
human resources
back office
Responsible for software development standards
IBM VisualAge Pacbase
Help Desk
Freight
Excellent leadership skills
Coordinating training and deployment
Consolidations
Amadeus Central Development

Entreprises

  • Amadeus Nice - Senior Airline IT Solution Manager

    Sophia Antipolis 2011 - maintenant

  • Royal Air Maroc - VP Ground Operations

    Casablanca 2010 - 2010 Missions

    Ensure the satisfaction of customer demand for handling services in the Moroccan market and control the handling process at the best possible cost and quality of service aiming at developing revenue and profitability of the activity.
    Define, in conjunction with the concerned branches and subsidiaries, ground services, norms and quality standards, and enforce them and their compliance with existing regulations.
    Ensure by its own means (stations in Morocco) or through third parties (stations abroad) Ground Handling for Group Royal Air Maroc flights (RAM, Atlas Blue, RAM Express)

    Key Issues
    * The restoration of the operational performance in terms of punctuality and quality of service
    maintaining RAM market share on the handling market in Morocco with satisfactory level of the customer airlines requirements
    o The technology upgrade with
    - the deployment of the solution ALTEA in the stations where RAM operates. ;
    - the implementation of a solution for of planning, roastering and real time regulation of human and material resources on the Casablanca Hub .
    o The development of human resources
    o The deployment and maintenance of ISAGO in Moroccan stations .

    * Team : 1500 people ;

  • Amadeus - General Manager

    2010 - 2010 Missions

    Providing Morocco market representation and sale of Amadeus distribution solutions with a strategy of maintaining market share while ensuring customer satisfaction.
    o Provide technological solutions to travel agencies
    o Connect the travel agency to Amadeus Central System
    o Liaise between Providers and Amadeus Central Development and Commercial teams
    o Train travel agents to Amadeus products
    o Provide technical and functional assistance

    Key Issues
    Finalize the development of a back office software for the moroccan market with an export to the regional markets perspective
    Align with the best internal practices through the adoption of Amadeus CRM products for commercial and Help Desk activities
    Restart the Amadeus Ferry project and partnership with COMARIT-COMANAV
    Accelerate the implementation of online solutions (B to C, B to B)
    Upgrade the quality management system by obtaining the ISO 9001-v2008 certification

    Team : 15 personnes

  • Royal Air Maroc - Chief Information Officer

    Casablanca 2008 - 2009 Missions
    Ensure alignment of information systems and strategic objectives of RAM Group .
    Provide reporting and management tools meeting the best conditions of cost, time and performance.
    Provide and ensure the right performance of IT resources with :
    * The improvement of the information systems :
    * Launching of an ERP project focusing on the support domains
    * Managing the implementation of a new CORE SYSTEM for the airline
    * Managing a project for a new information System for freight
    * Extending the information systems to the subsidiaries of RAM
    * The development and upgrading of the technical infrastructures
    * Extending IP technology to RAM network in Africa and Middle East
    * Implementing high availability in the Data Center (servers redundancy , data replication ...)
    * Promoting process approach and maintaining ISO 9001-v2000 quality management certification for IT.

    Team : 65 people

  • Royal Air Maroc - Vice-President Marketing and Commercial

    Casablanca 2005 - 2008 Missions
    Design , recommend and implement a marketing strategy in line with the commercial objectives of the airline through :
    * Overall responsibility for Pricing strategy and fare distribution
    * Overall responsibility for Revenue Management ;
    * Development of decision- support systems for commercial activities ( competition monitoring , market analysis , reporting , ...)
    * Modernization of Distribution (Internet and direct sales , E-ticketing , ...)
    * Development of Safar Flyer , the loyalty program of RAM with new programs such as corporate and family products
    * Promotion of quality and process improvement (ISO certification project ) ;

    from september 2007 : : VP Distribution and Revenue Management further to a new reorganisation with Focus on Pricing , Revenue Management and strong emphasis on internet sales with a new entity

  • Royal Air Maroc - Senior Manager Pricing & Revenue Management

    Casablanca 2002 - 2004 Missions :
    * Leading the implementation of the Yield Management Project at RAM
    * Introducing and promoting modern pricing and revenue management techniques and tools
    * Managing the implementation of AIRMAX Revenue Management Tool
    * Adapting the organization : RM analysts - Pricing analysts ;
    * Coordinating training and deployment across the field organisation ;
    * Managing code-share projects

    Team : 30 people

  • Royal Air Maroc - Regional Sales Manager

    Casablanca 1999 - 2001 Mission :

    Promoting and developing Royal air Maroc Passenger and Freight sales in Portugal
    Managing the distribution and sales network

    Team : 4 people

  • Royal Air Maroc - Senior Manager Partners Management

    Casablanca 1995 - 1998 Ground Operations

    Missions :
    * Management of Ground Handling contracts ;
    * For RAM across the network ;
    * For foreign airlines flying to Morocco
    * Management of User charges ;
    * Management of Ground Support Equipment ( purchasing and repairing )
    * Planning of human and material resources in RAM stations
    * Managing Baggage Claims
    Quality Auditor for the first ISO 9001 certification project of RAM en 1996

    From 1993 to 1995 Manager Controlling
    Team : 14 people

  • Royal Air Maroc - Engineer & Project Manager

    Casablanca 1989 - 1993 Project Manager - Domain Manager
    Information Technology and Organisation

    Missions :
    Inside the Department Software Development and Projects :
    * Management of the projects related to :
    * The production and the analysis of the economic results and route profitability of the airline (Bilan des Vols)
    * The decision-support systems ;
    * Management of desktop environment :
    * Personal computers and printers (budget and purchasing) ;

Formations

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