Javier VELARDE

En résumé

Entreprises

• BlaBlaCar - Business Development Consultant

  Paris 2015 - maintenant * Evaluate the company's business model in a local and international perspective. ;
  * Prepare and coordinate marketing research projects in Europe and Asia. ;
  * Propose an optimal expansion strategy for the company.

• Consultor Independiente - Marketing Specialist

  2012 - 2015 * Prepared and coordinated marketing research projects in the private and public sector. ;
  * Elaborated work plans, sampling plans and activity reports of marketing projects for public
  organizations.
  * Performed in-depth interviews and conduct discussion (focus) groups. ;
  * Market data analysis. Proposed strategic marketing solutions. ;
  * Member of the Advisory Board "Emprende Ahora" of start-ups from Lima and provinces.

• Arelano Marketing Research and Consulting - Strategic Marketing Senior Analyst

  2010 - 2012 * Designed, organized, coordinated and did the follow-up of marketing research projects. ;
  * Elaborated the survey instruments to gather information. ;
  * Reviewed and audited code lists, statistic tables (data) and qualitative reports. ;
  * Elaborated integrated reports based on primary and secondary data. Made suggestions based on
  data insights and key findings.
  * Permanent contact and communication with the client's organization. Close customer service
  during the development of the project.
  * Coordinated and conciliated with the different areas involved in the projects from start to finish (for
  example Commercial Department, Operational Department, etc).
  * Addressed the highest marketing executives to present the research results.

• Havas Media - Strategy and Research Analyst

  2009 - 2009 * Managed Touchpoint Brand analysis to determine the most relevant media channels for the
  consumer segment.
  * Audited Brand advertisement to maximise exposure. ;
  * Elaborated advertisement investment reports.

• Convergia - Sales & Productivity Analyst

  2007 - 2007 * Proposed the development of new products to increase purchase intent.
  
  Page 1 / 2
  
  * Evaluated and segmented the company products. ;
  * Supervised and did the follow-up of the sales team productivity. ;
  * Designed strategies to increase sales. ;
  * Created and proposed a Sales Handbook for the sales team. ;
  * Produced track reports for Heads of Department. ;
  * Implemented a new virtual platform to support the sales team. This initiative was well appreciated
  by the high executives and it was replicated to the rest of the sales offices.
  * Elaborated product profiles from a thorough classification of product information.

Formations

• Grenoble Ecole De Management

  Grenoble 2015 - maintenant MSc Business Development

• Universidad Peruana De Ciencias Aplicadas

  Lima 2005 - 2010 BBA Marketing

Réseau

• Sylvanie DUVAL