International Sales development in Middle East & Europe
Merck KGaA
- Export Area Manager Middle East - Europe - Asia
Darmstadt2010 - 2013- Development of Turnover in 13 European Countries, 4 Asian Countries, 9 Middle East Countries.
- Total Porftolio = 4 M€ of OTC Products : Bion3, Femibion, Apaisyl, Amilab, Richelet (and Dermocosmetic ranges Iklen, Exfoliac till end of 2010).
- Responsible for sales, marketing strategy and budgets
- Negotiation of all the contracts, commercial conditions, pricing
- Marketing support to the distributors
- Definition and Negotiation of Marketing Co-Investment strategy in the countries
- Innovation plan and Business Analysis of any opportunity in the existing countries
- Prospection, both for new products development and opening of new countries
- Training of the local sales forces and Medical Reps
- Adapted strategy to develop the sell-out with Trade Merchandising recommendations and other POS Actions
- Public Relations with Key-Opinion-Leaders
- Management of 2 business models: Semi Ethical and DTC
Merck KGaA
- Management Controlling
Darmstadt2005 - 2010- Analysis and monitoring of performance, budgetary control and procedures, monitoring of profitability ratios, setting of budgets with operational directors, monitoring of promotional investments, monthly internal and external reporting, evaluation of France and export development projects, development of a new IT tool (Open Executive from CEGID), responsible for Export Controlling (Budget, Sales Plan, Marketing Plan in relation with the Head of Export).
- French representative for a Global IT/Controlling Project “Gauss Finance” in relation with SAP/BO consultants.
