Jean-Patrick YEKPE

En résumé

Entreprises

• IVECO - Global Marketing and EMEA Network Development Director

  Vénissieux 2014 - maintenant Mission:
  Ensure that the brand actions remain consistent between all business lines: Responsible for product launches, pricing, Commercial training, brand Marketing, Customer Relationship management.
  Coordination of Network Development actions at EMEA level
  
  Recent achievement:
  First single European price list project completed. This will ensure simplicity and transparency in the pricing management across the markets, and therefore margin improvement over time.

• Iveco - Director Owned Dealership

  Vénissieux 2013 - 2015 250 million turnover, 25 sites, 620 people, 3800 vehicles sold.
  Commercial Vehicle and Heavy Truck, IVECO
  
  Mission:
  Ensure the bottom line results and market share targets are achieved.
  Lead the dealerships toward common approaches through KPI, methods and best practice sharing.
  
  Achievements:
  0,5 pts share growth overall with a bottom line improvement by 1 million Euros.
  Launch of a new system to manage the after-sales through common KPIs

• CNH - EMEA Marketing Director Construction

  2011 - 2013 Mission :
  Lead the EMEA brand and product marketing activities.
  Coordination of $6M operational marketing budget
  Management of 30 People across Europe

• CNH - European Marketing Manager, Large Tractors & Precision Farming

  2009 - 2011

• CNH - Global Commercial Training Manager

  2006 - 2009

• Tractors & Harvesting Products - Marketing Manager

  2002 - 2006

• Case Corporation - Tractor Product Specialist

  La Rochelle 1998 - 2002

• Case Corporation - European Market Planning Manager

  La Rochelle 1992 - 1997

Formations

• ESCP-EAP, European School Of Management

  Paris 2012 - 2012 General Management Programme

• London Business School (London)

  London 2009 - 2009 Essentials of Management and Leadership'' Executive programme

• Paris XII University

  Paris 1989 - 1990 Post-Graduate Degree