Mes compétences :
International
marketing
publicité
internet
Gestion de projet
digital
Communication
management
youtube
Entreprises
LesFurets.com
- Product Owner
Paris2015 - maintenantEn charge du traffic entrant sur le site et de la politique returning
Editions Atlas
- Business Development Marketing Manager
Paris2011 - maintenantResponsible for innovation & digital development (in terms of both media and offer)
- Editorial input on upcoming collections' themes & new concepts development
- Development of new sources of incomes : iPhone apps, "one shots", editorial partnerships
- Renewal of continuity business model : new offers, more customer-oriented, digital inside...
In charge of collection launches
- Definition of both offline & online recruitment strategy (CRM, affiliation, SEM, SEO...)
- Development of communication elements (TV spot, print elements, banners, PR strategy...)
- Implementation of follow-up tables towards top management
Montreuil2010 - 2011Franchises Brand Management (Ghost Recon Online, Trackmania...)
- Definition of MT & LT strategy for those franchises
- Close collaboration with development studios : definition of asset-needs, gamer-habits tracking, development of anti-churn mecanisms
Marketing plans of XBLA, PSN & iOS launches
- Definition and implementation at the EMEA level of launch strategies for titles such as From Dust, Might & Magic...
- Relationship management with Sony or Microsoft (online visibility, promotions...)
Montreuil2008 - 2010Among other titles in charge of Assassin's Creed Brotherhood, Naruto The Broken Bond launches
- EMEA Marketing, PR, Trade and digital strategy
- Product positioning, consumer target analysis
- Communication themes and plans definition
- EMEA media plans coordination
