Jennifer WILSON

En résumé

Entreprises

• ANA - Aeroportos de Portugal - Key Account Manager - Aviation Marketing

  2017 - maintenant

• Aéroports de Grenoble et de Chambéry - Responsable Marketing et Développement

  2011 - 2016

• Leadformance - Project Manager

  Chambéry 2010 - 2011 Responsible for accompanying the clients in the implementation of Bridge, an advanced SaaS « web to shop » solution for distribution network management.
  Product implementation: defining deployment calendars, rigorously monitoring the implementation process until deployment, ensuring projects proceed respecting time and budget constraints and ultimately ensuring full customer satisfaction.

• Madame Vacances by Eurogroup - E-commerce Department Manager

  2008 - 2010 Developing sales of tour operator clients (account for 50% of group turnover) through management of 4 sales managers
  Driving XML set-ups and web login use with key professional partners
  Developing web sales (10% of group turnover) via traffic targeted web marketing strategy, optimisation of Adword campaigns and website content, increasing traffic via white labels and new partnerships
  Yield management and price-setting
  Participation in various projects: set-up of new daily reporting, roll-out of new reservations software, audit of billing and recovery department

• Eurogroup Vacances - Key Account Manager - UK, Germany and Holland

  2006 - 2008 Negotiating seasonal contracts with tour operators; closely monitoring sales in order to meet objectives, stimulating sales through customer-specific promotional offers and marketing ideas, identifying opportunities for market development through existing customers and prospecting (cold calling, attending trade shows, etc).

• Recruitment Direct - Direct Marketing Assistant

  2005 - 2005 Cold calling local businesses in order to recruit new advertisers. Production of newsletters (paper and e-mail) targeted by profession or by geographical area in order to highlight available candidates.

• Eurogroup Vacances - Internet Reservations Team Leader

  2005 - 2006 Management of communications with e-tour operators (e.g. Expedia, lastminute) and efficient processing of their reservations. Responsible for two placement students.

• Deutsche Lufthansa - Outsourcing analyst for Miles & More Customer Loyalty Scheme

  2004 - 2004 Compiling performance reports for the monitoring and control of service levels provided by both internal and outsourced call centres. Monitoring and analysis of reward crediting activities in order to ensure availability of rewards and improve customer service. Research on the acceptance of computerised self-check-in machines by Miles & More customers.

• Eurogroup Vacances - Marketing Assistant

  2003 - 2004 Analysis of accommodation occupancy rates to allow drawing up and implementation of promotional offers.
  Research and analysis of competitor actions and prices. Organisation of sales seminars for the sales and marketing team.

Formations

• Aston University (Birmingham)

  Birmingham 2001 - 2005 International Business and French and German
  
  Awarded membership of international honour society Beta Gamma Sigma.

• Larne Grammar School (Larne)

  Larne 1994 - 2001 GCSEs, A-levels