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Novartis
- Chef de projet
RUEIL MALMAISON
2013 - maintenant
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Accenture
- Consultant
Paris
2012 - 2013
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Sanofi
- Market Research, Thrombosis Global Marketing Franchise
Paris
2011 - 2012
Market Research activities on a pre-launch product:
- Led Market Research on Brand Positioning, Brand Identity and Unbranded Campaign to identify the best global approach of Semuloparin in the oncology setting
- Participated to Pricing Strategy Research and worldwide launch sequence planning
- Worked on Life Cycle Management - Business Case report based on: Epidemiology, Target Product Profile, Product Value Proposition and Forecast
Market Research activities on a mature product
- Analyzed and tracked product performance in the heparin competitive market with use of specialized softwares : IMS (Padds, Spotfire), Synovate (SPSS)
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Sanofi-aventis
- Webmarketing Project Manager, Web Center of Services Department
Paris
2010 - 2011
Sanofi-Aventis, IS Corporate (Paris, France)
• Coordination of Internet Validation Committee to guarantee the respect of rules and compliance of sanofi-aventis websites and web 2.0 projects
• Implemention of new internet rules (graphical chart, pharmacovigilance, personal data, copyright and intellectual property, IS security, accessibility)
• Creation of an intranet site to promote our services offer
• Webmarketing: SEO (cross-linking, URL normalization, backlinks), SEM (banners ad campaigns, blogs, ad words, emailing)
• Analysis and tracking of major sanofi-aventis websites (Xiti and Analytics tools)
• Follow up the re-invoicing process of our services with our business partners
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Sanofi-aventis US
- Marketing Project Manager
2009 - 2010
Sanofi-Aventis, US Home office (Bridgewater, New Jersey) June 2009-Nov 2010
Project Manager, Oncology BU, Marketing
Wellness Project: Holistic approach focused on patients’ unmet needs
- Identified, analyzed and recommended new business opportunities (products & services) based on patient unmet needs and market potential revenues
- Led Market Research (Primary & Secondary) with vendors to gain insights from payers, physicians, nutritionists, patients and caregivers
- Delivered a Business Case report based on Market Research, Competitive Intelligence Analysis, Business Model proposition, Financial Valuation and Implementation Plan
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Sanofi-aventis
- Market research
Paris
2007 - 2007
Sanofi-Aventis, Global Marketing Internship (Paris, France) Apr - Aug 2007
Business Analyst, Oncology Franchise, Market Research
- Delivered an analysis report on Healthcare Systems (US, Japan, France, Germany, UK, Spain and Italy) for a better understanding of the regulatory environment, key health authorities and local issues (work in collaboration with affiliates to validate the findings)
- Led the creation and development of treatment costs database in oncology (work in collaboration with medical affairs to validate regimens and dosage for breast, postate, head and neck, lung and colorectal cancer)
- Analyzed and tracked product performance with use of specialized softwares : IMS Onco (Padds), Synovate (SPSS)
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Sanofi-aventis
- E-marketing Project Manager
Paris
2007 - 2009
Sanofi-Aventis, Global Marketing (Paris, France)
Sep 2007- May 2009
e-marketing Project Manager, Oncology Franchise, Marketing
Cross-Functional project in collaboration with communication, medical affairs, information technology, regulatory, legal, purchasing, affiliates and vendors
- Supervised the creation and implementation of an intranet and internet website with vendors and IT
- Developed educational program and internal CME programs with medical affairs
- Coordinated and developed marketing and communication materials (Digital platform for ASCO Congress; Web-Seminars oncology symposium; internal top management videos)
- Conducted a competitive intelligence analysis on pharmaceutical internet websites
- Monitored audience ratings to propose actionable improvements
- Updated websites as webmaster
- Participated to the elaboration of the implementation plan and budget
