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Jihene BOUZGUINE

TUNIS

En résumé

My 8 years of experience has enabled me to develop a wide grasp in both the artistic and scientific aspects of the Marketing domain. Essentially, the first stage of my career was spent developing my analysis and strategic skills. Whilst, the second stage of my career was dedicated to highlighting the artistic skills to successfully transform the Tunisian Samsung Mobile division into a unique and highly creative entity in the MENA region.

Entreprises

  • Samsung Electronics Tunisia (Marketing Subsidiary for Tunisia & Libya) - Marketing Manager

    2010 - maintenant Develop and maintain Tunisia & Libya marketing strategies for IT and Mobile division to meet agreed Samsung company objectives (Number one position & Aspirational brand).
    Achieve number one in MENA region for BAS result ( Samsung-TOM : 2010=32.8 / 2011=42.2 / 2012= 44.5 ) ( Samsung-UA : 2010=95,3 / 2011=95.5 / 2012= 97.2)
    Daily liaise with MENA HQ and HQ (in Seoul).
    Develop annual/ biannual/ quarter and monthly marketing plan in conjunction with sales department, which details activities to follow and readjust during each period.
    Plan and Implement Tunisia & Libya marketing campaigns for flagship models and local hero models ( Galaxy S, Galaxy S2, Galaxy S3, Galaxy S4, Note 1, Note 2, Galaxy Tab, Samsung weeks campaign …)
    Work closely with the IT and Mobile Head of Departments, Sales and Product Managers to align with the product availability and launch plans in local market.
    Develop co-campaigns with Operators and distributors to achieve Sales forecasts and Market Share ( Galaxy S and Galaxy S2 launching with Tunisiana, Galaxy Days with Tunisie Télécom , Samsung service campaign with Orange and distributors …)
    Launch and introduce Samsung Ambassadors Program for Tunisia (Samsung Mobilers)
    Plan and manage the Mobile Department Budget To deliver all marketing activity within the agreed budget
    Oversees all marketing, events, advertising and promotional activities.
    Liaise with all the agencies (media, advertising, production, event, design, BTL, PR …)

  • L'Appetissante- IFFCO group - Tunisia, - Market Research & Strategic Watch Manager + Cubix®Brand Manager

    2006 - 2010 Preparation of marketing weekly and monthly reports in collaboration with brand managers.
    Preparation of sales and marketing budgets in the light of market developments.
    Competitive Watch and establishment of a market information system.
    Realization of Strategic Studies (on snacks, biscuits and chocolates) : Market Description Surveys / Market Profiling-Segmentation Surveys / New Product Concept Analysis Surveys /advertising Media and Message Effectiveness Surveys ...
    Implementation and monitoring of market research (Realization of a Use and Attitude in June 2006 and February 2010).
    Launch of a new concept of wafers brand on the Tunisian market: launching plan, monitoring and implementation of product.
    Holistic launching campaign and refresh campaign us support plan after one year.
    Brand development plan: Brand review and strategy (Range development and conditioning).

Formations

  • ICHEC ( Institut Cathol. Hautes Etudes Commerciales ) (Carthage)

    Carthage 2004 - 2006 Specialized Master in "Marketing Intelligence & Strategic watch". -

    Marketing

  • Ecole Supérieure Des Sciences Économiques Et Commerciales ESSEC (Douala)

    Douala 1999 - 2004 Master in Marketing

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