En résumé

- Over 14 years of expertise in delivering marketing and sales plans that propels brands to success and seamlessly execute multi-million dollar projects.
A successful and diverse background spanning service delivery, project management, business-development and harnessing strategic and operational drivers to deliver results.
Demonstrated ability to manage and motivate cohesive teams that achieve results.
First class client relations and teaming skills. Superb communications, interpersonal and organizations skills.


Marketing and MARCOM Strategy:

•Inbound & outbound Marketing
•Organizing product launches and promotions / customer events and exhibitions
•Managing marketing budget investments and reviewing the results based on marketing goals.


•Strong background in distributors management / Experience of handling Key Accounts
•Ensuring the efficiency of Supply chain management process (forecast, order, payment, shipment)
•Planning monthly Value & Volume Budgets through Baseline & Brand enablers.
•Conducting & Excecuting Quarterly/Annual Promo action
•Preparing specific activities and anticipating opportunities to respond to market dynamics.

Product Management strategy

•Involvement in all product launch/ re-launches.
•Develop product marketing plan identifying target markets by using market intelligence.
•Develop launching master plans including Go-to-market strategies
•Optimizing product marketing plans according to the stage of the product lifecycle.
•Implementing product pricing strategies through value analyses and forecasts volumes (price, value, need).

• Fluent in French, English and Arabic, in reading, writing, and conversing

• Ability to work as part of a senior management team to develop and implement business strategy for the company in line with the overall strategic goals.

Mes compétences :


  • 2bcom - Head of Business

    2016 - maintenant - Design and implement business strategies, and plans for premium smartphone brand distribution/sales/ Marketing in Tunisia
    - Manage relationships with partners/vendors/ modern trade / Operator / wholesalers
    - Oversee daily operations of the company and the work of executives (Marketing, Sales, Finance etc.)
    - Preparing the annual business plan
    - Manages relationships with external resource providers
    - Lead employees to encourage maximum performance and dedication
    - Negotiate with samsung & Oppo about annual target, monthly forecast & supply chain management,
    - Establish route & Go to market Strategy
  • LycaMobile - Head of sales

    Paris 2015 - 2016 - Develop and execute a strategic business , working in close collaboration and alignment with stakeholders
    - Managing partners, sales, and Marketing with the distribution channel as well as building the team to ensure delivery across Tunisia.
    - Conduct market assessments and scoping, including competitive analysis
    - Develop business cases and proposals, and present these to stakeholders
    - Lead negotiations with prospective partners and conclude commercial agreements
    - Identify potential product development opportunities in the targeted segment
    - Representing & promoting the brand and creating visibilty and awereness within the market in collaboration with HQ marketing teams
  • Samsung Electronics Tunisia - Marketing manager

    Saint-Ouen Cedex 2012 - 2014 -Setup product roadmap for Tunisian & Libyan telecom operator and keep updating a strategy plan for Sales & marketing activities in order to enhance brand position and market share
    - Make the analysis of product positioning by price & specs
    - Prepare for the LMP(Launching Master Plan) for new models
    - Keep strong and continuous communication with the business partners (operator & distributor) to implement the strategy plan and provide significant information about the Product & Other markets feedback
  • Tunisiana - Senior Advertising specialist

    Tunis 2005 - 2012 -Lead the development & implementation of effective advertising & promotional campaigns for the brands, stimulating creativity, working closely with agencies & ensuring strategic direction

    -Communicate with outside advertising agencies on ongoing campaigns

    -Develop the brand projects brief (Each brief to cover: what, why, where, how, when, and budget).

    - Execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products

    - Devise and Drive coherent brand messages
  • GIPA - Filiale de POULINA Holding - Product manager

    2004 - 2005 -Manage the development of Marketing strategy & objectives for the assigned brand.

    -Manage the development & implementation of marketing activities according to plans in order to maximize brand share & long term profitability

    -Lead the development & implementation of effective advertising & promotional campaigns for the brands, stimulating creativity, working closely with agencies & ensuring strategic direction

    -Work closely with Market Research & Product Development, Identify opportunities & recommend the launch of new brands

    - Conduct marketing surveys on current and new product concepts

    - Monitor competitor activity & recommend appropriate responses

    -Manage the development of accurate Volume Forecasting

    - Recommend, initiate & implement timely pricing adjustments in order to optimize profit

    - Monitor performance against plans, recommending & making changes` as necessary

    - Manage spending within budgets

    - New product development and deployment;
  • IMPACT PUBLICIS - Advertising Account manager

    2003 - 2004 Strategic analysis & reflexion about marketing problematic of announcers.

    Coordination in agency (media, graphic design and trade Department), to execute recommendations strategy and advertising plans

    Manage a portfolio of accounts & dealing with all aspects of an advertising campaign;

    Lead project management activity;

    Meet clients to discuss and identify their advertising requirements;

    Work with agency colleagues to devise an advertising campaign that meets the client’s brief and budget;

    Drive brief media, creative and research staff, and assisting with the formulation of marketing strategies;

    Arrange and attend meetings to present the campaign ideas, creative work & budget to clients for approval or modification;

    Achieve sales targets & monitor the effectiveness of campaigns;

    Research new business leads and ‘pitching’ for new business;



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