Johanna CHAMPEAUX

En résumé

Entreprises

• AISIN Europe (via AYES Consulting) - Project Manager | Business Transformation Consultant

  Marketing | Bruxelles 2025 - 2026 Business Context
  
  Supported AISIN Europe in delivering customer-centric and digital transformation initiatives across multiple European markets. Working with cross-functional teams, I helped structure projects, improve customer understanding and standardize processes supporting business growth and operational efficiency.
  
  Scope & Responsibilities
  
  Managed cross-functional projects involving Marketing, Sales, Product and international stakeholders.
  Gathered and translated business requirements into actionable project deliverables.
  Led customer segmentation and persona initiatives supporting strategic decision-making.
  Coordinated European product launches and go-to-market initiatives.
  Standardized project documentation, communication and best practices across markets.
  Facilitated collaboration between internal teams, distributors and external partners.
  Monitored project priorities, timelines and deliverables.
  
  Key Contributions & Impact
  
  Implemented customer segmentation frameworks adopted across multiple European markets.
  Improved collaboration through standardized documentation and project governance.
  Supported data-driven decision-making by delivering customer insights and market analyses.
  Contributed to scalable project delivery across international teams.
  
  Core Skills
  
  Project Management • Business Analysis • Stakeholder Management • Requirements Gathering • Process Improvement • Customer Insights • Cross-functional Collaboration • Product Launch • Documentation • Change Management
  
  Tools & Technologies
  
  Microsoft 365 • Excel • PowerPoint • Canva • AI Tools (ChatGPT, Copilot) • CMS (Wordpress) • Mind mapping tool • Project tool (Miro) • Email tool (Sarbacane) • ERP

• PSA Finance - Digital Transformation & Customer Experience Project Manager

  Marketing | Bruxelles 2019 - 2024 Business Context
  
  Contributed to PSA Finance's digital transformation by delivering customer-centric digital initiatives designed to modernize the digital ecosystem, improve customer experience and strengthen customer loyalty. Acting as the bridge between business teams, IT and external partners, I coordinated projects that combined technology implementation with customer experience optimisation.
  
  Digital Transformation
  
  Coordinated CRM transformation and CMS migration projects.
  Managed website evolution and digital platform implementation.
  Gathered business requirements and translated them into functional specifications.
  Coordinated UAT and deployment.
  Managed agencies and software vendors.
  
  Customer Experience & Loyalty
  
  Designed customer engagement initiatives across digital touchpoints.
  Improved customer journeys using behavioural insights and analytics.
  Led customer loyalty initiatives aligned with business objectives.
  Used customer feedback and performance metrics to continuously improve digital experiences.
  Collaborated with marketing and business teams to increase customer engagement and retention.
  
  Key Contributions & Impact
  
  Helped modernize PSA Finance's digital ecosystem through CRM and CMS transformation initiatives.
  Improved customer engagement and loyalty by optimising digital customer journeys.
  Strengthened collaboration between business and technical teams throughout project delivery.
  Increased the consistency of digital customer experiences across multiple channels.
  Delivered digital solutions balancing customer needs, business objectives and technical feasibility.

• SFR - Digital Project Coordinator

  Marketing | 2016 - 2019 Business Context
  
  Supported the evolution of SFR's digital ecosystem by coordinating web projects designed to improve customer experience, digital performance and online engagement. Working with internal stakeholders and external agencies, I contributed to the continuous optimisation of customer-facing digital platforms.
  
  Scope & Responsibilities
  
  Coordinated website evolution projects across multiple digital platforms.
  Gathered business needs and coordinated project delivery with internal teams and external agencies.
  Managed website content lifecycle and CMS administration.
  Contributed to SEO optimisation and digital performance initiatives.
  Coordinated digital campaigns across web channels.
  Monitored website performance and user behaviour to support continuous improvement.
  Ensured consistency across digital touchpoints and customer journeys.
  
  Key Contributions & Impact
  
  Contributed to the continuous improvement of SFR's digital ecosystem and online customer experience.
  Improved collaboration between business teams and digital partners throughout project delivery.
  Supported optimisation of website performance and customer engagement through data-driven recommendations.
  Helped deliver digital initiatives while ensuring quality, consistency and timely execution.
  
  Core Skills
  
  Digital Project Management • Stakeholder Management • Website Management • Business Coordination • CMS Administration • Digital Performance • SEO • Customer Journey • Web Analytics • Cross-functional Collaboration • Process Improvement
  
  Tools & Technologies
  
  Google Analytics • Google Search Console • CMS • Microsoft 365 • Excel • PowerPoint • HTML • Email Marketing Tools
  
  Methodologies
  
  Project Coordination • Business Analysis • Digital Optimisation • Customer Experience • Content Management • SEO Strategy • Performance Monitoring • Continuous Improvement • Stakeholder Communication

• Tivipro - Digital Manager

  Marketing | Paris 2015 - 2016 Business Context
  
  Advised public and private organizations on digital transformation initiatives to strengthen their online presence, customer engagement and communication strategies. Coordinated multidisciplinary projects from business discovery to delivery.
  
  Scope & Responsibilities
  
  • Analysed customer needs and translated business objectives into digital solutions.
  • Managed end-to-end digital projects involving websites, SEO, social media and communication.
  • Prepared public tenders and strategic proposals.
  • Coordinated agencies, client stakeholders and multidisciplinary teams.
  • Expanded my role to lead communication, video and event projects.
  • Managed and coached a Community Manager.
  
  Key Contributions & Impact
  
  • Delivered digital projects for organizations including MEDEF, CCI Paris Export, CHAM and NCRI.
  • Strengthened client relationships through strategic consulting and tailored digital solutions.
  • Expanded the agency's project portfolio beyond digital marketing to communication, video and event management.
  
  Core Skills: Project Management • Business Analysis • Stakeholder Management • Digital Strategy • Team Leadership • Customer Consulting • Business Development
  
  Tools: HubSpot • SEMrush • Hotjar • Sprout Social • CMS • Email Marketing Platforms • Google Workspace • Microsoft 365
  
  Methodologies: Project Delivery • Discovery Workshops • Customer Journey

• Préfon - Marketing & Communication Project Manager

  Marketing | Paris 2012 - 2014 Business Context
  
  Supported the organization's digital communication strategy by coordinating projects that enhanced online visibility, employee engagement and brand awareness while completing a Master's degree in Communication Consulting.
  
  Scope & Responsibilities
  
  • Coordinated digital communication projects across websites, social media and online reputation.
  • Managed website content, quality assurance and user experience improvements.
  • Organized internal and external corporate events.
  • Produced internal communication materials to support employee engagement.
  • Monitored market trends and digital performance to support strategic decisions.
  
  Key Contributions & Impact
  
  • Contributed to the successful delivery of digital communication and branding initiatives.
  • Strengthened online engagement through coordinated digital and social media projects.
  • Developed strong project coordination and stakeholder communication skills in a fast-paced environment.
  
  Core Skills: Project Coordination • Digital Communication • Website Management • Stakeholder Communication • Event Management • Market Analysis
  
  Tools: CMS • Social Media Platforms • Google Workspace • Microsoft 365
  
  Methodologies: Project Coordination • Content Management • Quality Assurance • Continuous Improvement

• RICOH FRANCE - Communication Assistant | Project & Event Coordination

  Marketing | Rungis 2011 - 2012 Business Context
  
  Supported Ricoh's communication and corporate branding initiatives by coordinating internal communication, events and partnership activities while completing a Bachelor's degree in Communication & Marketing. This experience laid the foundations of my project coordination and stakeholder management skills.
  
  Scope & Responsibilities
  
  • Coordinated internal and external communication across the intranet, website and corporate newsletters.
  • Planned and delivered corporate events, trade shows and sponsorship initiatives.
  • Managed promotional materials, merchandising, budgets and supplier coordination.
  • Developed partnerships and coordinated CSR initiatives.
  • Collaborated with internal stakeholders and external vendors to ensure smooth project delivery.
  
  Key Contributions & Impact
  
  • Contributed to the successful delivery of communication and corporate event projects.
  • Built strong stakeholder coordination and supplier management skills.
  • Developed a structured approach to project planning, communication and execution.
  
  Core Skills: Project Coordination • Stakeholder Management • Event Management • Internal Communication • Budget Management • Supplier Management • Partnership Development
  
  Tools: Microsoft 365 • CMS • Intranet • Microsoft Office
  
  Methodologies: Project Coordination • Event Planning • Stakeholder Communication • Budget Monitoring • Cross-functional Collaboration

• Société SOFERIM / Ecole RISE PARIS OUEST - Assistante de Gestion de PME-PMI

  Administratif | Paris (75000) 2010 - 2011 Business Context
  
  Supported day-to-day business operations while developing strong organizational, coordination and stakeholder management skills in a small business environment.
  
  Scope & Responsibilities
  
  • Coordinated administrative, financial and operational activities to support business performance.
  • Assisted with budgeting, resource planning and financial monitoring.
  • Coordinated HR administration, scheduling and internal organisation.
  • Managed relationships with customers, suppliers and external partners.
  • Planned commercial events for key clients, including SNCF and local cultural organisations.
  
  Key Contributions & Impact
  
  • Contributed to efficient business operations through structured coordination and planning.
  • Developed strong organisational, stakeholder management and event coordination skills.
  • Built solid foundations in project support, budget monitoring and operational management.
  
  
  Core Skills: Project Coordination • Budget Monitoring • Stakeholder Management • Supplier Management • Event Coordination • Business Administration
  
  
  Tools: Microsoft Office
  
  
  Methodologies: Planning • Coordination • Budget Management • Operational Support

• Cabinet d'avocats - Assistante de Gestion

  Juridique | Paris (75000) 2009 - 2010 Business Context
  
  Supported the daily operations of a law firm while developing strong organizational skills, client service and attention to detail in a highly regulated environment.
  
  
  Scope & Responsibilities
  
  • Welcomed and assisted clients, ensuring a professional and high-quality service experience.
  • Managed schedules and appointments to support daily operations.
  • Drafted legal documents and formal correspondence in compliance with legal standards.
  • Supported administrative processes and document management.
  
  Key Contributions & Impact
  
  • Contributed to the smooth coordination of day-to-day legal operations.
  • Developed strong organisational skills, accuracy and professionalism.
  • Built a solid foundation in client service, document management and operational support.
  
  Core Skills: Administrative Coordination • Client Relationship Management • Document Management • Planning • Organisation • Attention to Detail
  
  Tools: Microsoft Office
  
  Methodologies: Planning • Documentation • Client Service • Operational Support

Formations

• Groupe INSEEC

  Paris 2013 - 2014 Master 2
  
  - Coaching ateliers communication
  - PAO
  - Mediaplanning
  - Communication écrite
  - Communication corporate
  - Communication interne
  - Planning stratégique
  - Marque et Publicité
  - Communication et Web
  
  

• Groupe INSEEC

  Paris 2012 - 2013 Master 1
  
  - Management de projet
  - Stratégies d'entreprise
  - Budgets et tableaux de bord
  - Principes de management
  - Géopolitique
  - Propriété intellectuelle et droit de la marque
  - Anglais professionnel
  - PAO
  - Coaching ateliers communication
  - Stratégie de communication
  - Comportement du consommateur
  - Relations presse
  - Marketing interactif
  - Media planning
  - Relations agences annonceurs
  

• SUP CAREER, GROUPE INSEEC

  Paris 2011 - 2012 Bachelor
  
  - Culture entreprise et marchés
  - Communication interpersonnelle
  - Outils de gestion
  - Sciences politiques et économiques
  - Géopolitique
  - Communication écrite
  - Anglais professionnel
  - Outil du markéting opérationnel
  - Relations publiques
  - Etudes de marché
  - Communication évènementielle
  - Webmarketing et e-pub
  - Comportement du consommateur
  

• Réseau Instituts Supérieur De L'Entreprise RISE Paris Ouest

  Paris 2009 - 2011 Brevet de technicien Supérieur Assistante de Gestion
  
  - Culture générale et expression
  - Langue vivante
  - Économie
  - Management des entreprises
  - Droit
  - Relation avec la clientèle et les fournisseurs
  - Communication
  - Administration et développement des RH
  - Organisation et planification
  - Gestion et financement des actifs
  - Gestion du système d’information
  - Pérennisation de l’entreprise
  - Gestion du risque

• Candidat Libre, Paris

  2008 - 2009 Baccalauréat Général Economique et Social
  
  Option LV1 (anglais)