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Jonathan BRINBAUM

Paris

En résumé

Global Marketing Director for BVLGARI parfums within LVMH group with previous 8 years of experience in P&G on Global Design, International and Operational marketing roles mixing FMCG, Luxury cosmetics and Luxury/ Fashion Fragrances.

Used to 15+ multifunctional team leadership.

Mes compétences :
Advertising
Branding
International
International Marketing
Management
Marketing
Microsoft Project
Microsoft Project Management
Retail

Entreprises

  • Bulgari France SAS - Directeur Marketing Global Parfums

    Paris 2015 - maintenant
  • Procter & Gamble France - Chef de groupe Marketing Developpement Parfums Lacoste, Rochas et Escada

    Asnières-sur-Seine 2015 - 2015 Global design for a brand portfolio Lacoste and Escada parfums with >600MM$ annual turnover

    - 5 years Innovation strategy definition and Brand equity ownership
    Define a winning pace of innovation for Lacoste and Escada brands for the 5 years to come. Own and invent the brands fundamental architecture, visual identity and key equity the brands want and need to own to be differentiated in market.

    - Portfolio management for Lacoste and Escada brands
    Geographical, design, staffing choices to ensure the best global footprint and successes of the three brands with differentiated yet winning designs and brand strategies, i.e. Where to play, how to win, resources planning internally and with external partners.

    - Design products, communication campaigns and celebrities
    Create new product lines in collaboration with R&D, Consumer Market knowledge and Fashion House. Define the winning communication strategies and ideas on the brand. Lead shootings for TV/ Print/ Digital campaigns with well-known directors.

    - Fashion House and top creative agency management
    Manage the relationship with the Fashion Houses and ensure co-approvals on brand strategy and creative. Manage worldwide known advertising agencies.

    - Multi-functional team engagement of 25 people with 8 direct reportings within the Marketing and Design function

    - Capability Training Leader for P&G Prestige
    Own, lead and define the Training program for P&G Prestige to inspire, train and elevate Beauty knowledge and sense within P&G Prestige
  • Procter & Gamble France - Chef de groupe Marketing Developpement Dolce & Gabbana Maquillage

    Asnières-sur-Seine 2013 - 2014 Global design for Dolce&Gabbana cosmetics. Brand launched in 2009, present in 12 countries, double-digit turnover annual growth. Brand in the Top 5 Luxury Make Up brands in Italy – lead market and Middle East.

    - 5 years Innovation strategy definition and Brand equity ownership
    Define a winning pace of innovation for Dolce & Gabbana cosmetics brands for the 5 years to come. Own and invent the brand fundamental architecture to win in market and become a differentiated cosmetics brand.

    - Design products and communication on an innovation-intensive cosmetics category – 10 launches per year
    Create new product lines in collaboration with R&D, Consumer Market knowledge and Fashion House (new product, new shades) to win with consumers. Define the winning communication strategies and ideas on the brand. Lead shootings for TV/ Print/ Digital campaigns with globally well-known directors and photographers.

    - Dolce & Gabbana Fashion House and top creative agency management
    Manage the relationship with the Fashion House and ensure co-approvals on brand strategy and creative. Manage worldwide known creative and advertising agencies.

    - Celebrity management for Dolce & Gabbana cosmetics

    - Multi-functional team engagement and multiple direct reportings within the Marketing and Design function
  • Procter & Gamble France - Chef de groupe Marketing International Dolce & Gabbana Beaute

    Asnières-sur-Seine 2011 - 2013 Global brand management and expansion strategy definition for Dolce&Gabbana cosmetics. Brand launched in 2009, present in 7 countries with double digit growth results over the past year.
    - Lead global brand strategy : expansion strategy and investment policy
    Turnover maximization and investment policy in the 7 subsidiaries.
    - Global monthly reporting of brand performance and action plan definition when and where needed to sustain business success.
    - Lead global innovation policy and marketing planning: innovation choice per country, local adaptation for the 10 to 12 launched per year.
    - Lead DG Beauty 3-axis 5 years business model definition
    - Multi-functional team management with product manager direct reporting.
    - Lead P&G Global Prestige “Integrated Business Planning”
    Definition of calendar and contents for Global reporting of all subsidiaries for all P&G Prestige brand- biannual innovation forum with the subsidiaries, Marketing plans presentations from the subsidiaries, Annual Business Reviews
  • Procter & Gamble France - Chef de Produit Marketing France Gillette Lames et rasoirs

    Asnières-sur-Seine 2009 - 2011 Business leader for Male Blades & Razors for France
    300MM€ annual turnover, 70% of Gillette business, 12% of total P&G France

    - In charge of business development for B&R in France (volume, turnover)
    - In charge of developing 360° communication plans on the brand (TV, Digital, Print, ER/PR, Instore, DTC) on major innovations (Fusion leverage, ProGlide launch)
    - Management of Gillette B&R marketing budget for France
    - Engage multi-functional team
    - Coaching of several interns

    Strong results achieved on the brand with steady +3/+4 turnover growth during the two years of assignment, successful Trade-Up with premium franchise growing +10pts during assignment.
  • Procter & Gamble France - Chef de Produit Marketing France Ariel

    Asnières-sur-Seine 2007 - 2009 Business leader for Ariel laundry brand in France
    1st laundry brand on the French market with 20% value share, 250MM€ annual turnover, 10% of P&G France business

    - In charge of business development for Ariel in France (volume, turnover)
    - In charge of developing 360° communication plans on the brand (TV, Digital, Print, ER/PR, Instore, DTC) on major innovations (Ariel Ecodoses, preparation of Ariel Excel Gel launch)
    - Management of Ariel marketing budget for France
    - Engage multi-functional team

    Strong results with successes of Ecodoses (2.2% value share 9 months after launch) and Excel Gel (1% value share over 6 first months).
  • Procter & Gamble France - Assistant Chef de Produit Marketing Pampers France

    Asnières-sur-Seine 2007 - 2007 In charge of Pampers premium Tier Active Fit, 90MM€ turnover, 10% of total diapers market.

    - Adaptation and go to market of Pampers Active Fit commercial initiative (TV, Print, CRM, Instore, influencer marketing)
    - Pampers Active Fit business leadership and recommendations to develop premium in France
  • The Boston Consulting Group SAS - Analyste stagiaire

    Paris 2005 - 2005 Participation in consulting for two major industrial companies on marketing problematics

    - French leader in the Food processing industry. Benchmark analysis, PL strategy, innovation pipe recommendation, advertising and promotional strategy recommendation
    - International leader in paper and domestic hygiene. Benchmark analysis, interviews with management to identify marketing reorganization possibilities

Formations

Réseau