2009 - 2009• New CRM selection
• Implementation of new reporting and sales forces follow-up documents
Grünenthal France
- Sales Force Effectiveness Manager
2007 - 2009• ROI SFE (measuring effectiveness)
• Structure and deployment of sales force
• CRM
• Physicians targeting, profiling and selection
• Development and adaptation of the SFE process based on the Headquarter guideline
• Evaluation tools
• Field Action plans
• Performance Indicators
• Training of the Sales Forces to SFE action plans and tools
• Adoption Ladder implementation (customer/reps)
• Motivation processes (incentives, trainings)
• In charge of the reporting to the Headquarter
Grünenthal France
- Sales Force Administration Manager
2000 - 2007From 2004 - Member of the Grünenthal SFE Team (Headquarter)
International team of the subsidiaries SFE managers
Implementation of the SFE process based on headquarter guidelines
Best practices sharing
SFE meetings with training/coaching (external consultants)
• Speaker on French Pharmaceutical Industry meetings (Forums Benchmark) en 2001-2002
• Follow-up and analysis of Field Forces activity
• Objectives, Performance indicators, incentives
• ETMS implementation
Expand IM
- Sales Force Administration Manager
1992 - 2000• Staff Member (Operational Management)
• Structure, sectorization of reps teams
• Targeting, recall-test, cartography, ad-hoc studies
• Sales objectives calculation and follow-up.
Expand IM
- Sales Force Administration Manager Junior
