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Julie GOTAINER

SAINT MANDÉ

En résumé

Marketing specialist, I worked for 10 years for luxury crystal factory Baccarat.
Then, I specialized in digital and moved to Pernod Ricard where I accompanied the digital development of brand Perrier-Jouët for 4 years. More recently I was given the responsibility to manage the digital brand planning of the champagne portfolio of Pernod Ricard to implement the international digital acceleration of Pernod Ricard Champagnes (Mumm and Perrier-Jouët).
Now, looking for new opportunities in digital & marketing

EXPERTISE
Marketing, Digitization, Management
Integrated communication strategies, Digital culture & change management,
Strategic planning, International Brand Management, Innovation,
Creative Content development, Social media management, Media partnerships & planning

Sectors: Premium, Luxury, Wine & Spirits, BtoC and BtoB

Mes compétences :
Marketing opérationnel
Communication online
Rédaction web
Stratégie digitale
Marketing relationnel
Planning digital
Marketing stratégique
Webmarketing

Entreprises

  • Martell Mumm Perrier-Jouët - Digital planning and consumer engagement manager

    2016 - maintenant Digital brand strategic planning, fuelling brand positioning, story-telling, content & media strategy
    Engagement platforms: consumer journeys and value exchange models, campaigns performance

  • Martell Mumm Perrier-Jouët - Global digital marketing & media manager

    2012 - 2016 Global digital strategy including brand content, social media and influencers management, digital activations
    Diffusing the digital culture and evolving the internal organization ways of working

  • Baccarat - International Digital Marketing Manager

    Baccarat 2011 - 2012 Creation and launch of new websites (prescribers BtoBtoC, press room)
    Responsible for the brand's websites contents
    Creation and realization of the social media strategy: in charge of the brand's online editorial policy and e-reputation, promotion of this new activity in-house
    Management of the retailers' e-corners
    Online media buying, trafic analysis and SEO
    Strategic planning of the future e-commerce site and media bank project

  • Baccarat - Operational Marketing manager

    Baccarat 2005 - 2010 Elaboration and realization of the International Marketing program
    International Budget management (2.5 millions €)
    Team manager (4 people)
    Responsible for print supports and PLV
    Creation of the sales support and animation of the network
    Creation of the web site (institutional BtoC ), e-CRM: emailing campaigns, development of a newsletter generator software for the trade, analysis of website trafic based on the monitoring tools. In charge of SEO and online media buying.

Formations

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