Juyoung KIM

En résumé

Entreprises

• Hanbul Motors. Official importer of PEUGEOT & CITROËN in Korea - Business Strategy Manager

  2010 - maintenant -. Set up a new business strategy for sustainable growth of the company
  -. Led 7 members of task-force-team to develop CITROËN business plan for the Korean market, and won the exclusive importer contract
  

• Hanbul Motors. Official importer of PEUGEOT & CITROËN in Korea - Marketing Strategy Manager

  2008 - maintenant -. Conducted market researches including competitors’ prices & products comparison and customer purchasing behaviour, and reported to HQ in Paris
  -. Monitored Korean automobiles industry trend, and accordingly planned products & marketing strategies
  -. Strengthen brand image of Peugeot in Asia-Pacific by implementing product placement strategy across multiple media platforms
  -. Initiated and led an Eco-Marathon campaign to market and brand the fuel-efficiency & eco-friendly image of Peugeot, increasing the volume of potential customers by 50%
  -. Planned and managed various events (New models lunching, International Motor Show, VIP Loyalty Program, Dealer Conference, etc), escalating customer loyalty by 100% year on year
  

• Daum Commerce - Assistant communication manager

  2006 - 2008 -. Designed risk & reputation management strategy for board members to communicate with public media, and achieved positive press coverage improvement by 15%
  -. Broadened communication channels from print media to electronic media including internet and mobile services, increasing media coverage by 20%
  

• Meta Communication, Inc - Public Relations Specialist

  2003 - 2006 -. Major Clients: Samsung, Toshiba, PEUGEOT, KT (Korea Telecom), SK Telecom and Ministry of Commerce, Industry & Energy (Government)
  -. Achieved client contracts for 3 consecutive years by closely working with the clients in order to meet their special needs
  -. Developed and designed digital word-of-mouth program and initiated the program for the first time in Korea in 2004, yielding about 2 million Euros revenue for the agency
  -. Planed and organized various conferences and media events from a media conference to an international forum including The Industrial Innovation Forum 2005 hosted by Korean government
  

Formations

• HEC

  Jouy En Josas 2012 - 2014 -. MBA Program (Strategy Specialization)
  -. IBM Big Data Analysis Training
  -. Participated in HEC Nissan EV (Electric Vehicle) Marketing Competition
  -. 2013 MBAT - Event Manager (Battle of the Bands)
  

Réseau

• Anne RAPINAT

• Denis LEFEBVRE

• Dipanjan BASU

• Wilfried CASSAIGNE