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Karen ZANVIT

Düsseldorf

En résumé

Mes compétences :
Marketing
Sales
Category management

Entreprises

  • Henkel - Brand Manager

    Düsseldorf 2014 - maintenant Location: Basel, Switzerland.

    Beauty Care Division.

  • HENKEL - Brand Manager

    Düsseldorf 2013 - 2014 Location: Paris, France.

    Beauty Care Division.

    - Brand strategy elaboration: portfolio, media, promotion
    - Decision for product launches
    - Definition and execution of launch packages: pricing, shelf placement, media and promotional mechanisms
    - Launch control for the innovations
    - Performance analysis of Henkel’s portfolio and of the competition’s
    - Media plan construction & media reactivity analysis
    - Turnover forecast per brand for year Y and year Y+1
    - Budget build-up and management
    - Management of an intern: projects such as Try Stores, POS material, on-pack stickering /
    support for presentations / sell-in and sell-out analysis

  • Henkel - Category Manager

    Düsseldorf 2010 - 2012 Location: Paris, France.

    Beauty Care Division.
    Category Manager for Assortment & Price.

    - Elaboration and execution of the categories’ strategy
    - Analysis of the share of assortment’s evolution per retailer & recommendation
    - Launch control for the innovations & recommendation for media activation
    - Forecast of the innovations’ turnover per quarter
    - Price list elaboration including P&L for innovations
    - Analysis of retail selling prices and of retailers’ margins
    - Management of an intern: support for presentations / data analysis

  • HENKEL - Regional Sales Manager

    Düsseldorf 2008 - 2010 Location: Strasbourg, France.

    Beauty Care Division.

    - Client portfolio management (50 stores)
    - Negotiation for assortment and shelf space
    - Regular shelf layout remodelings to reach maximum visibility for Henkel
    - Sale of the innovations and of the promotional operations
    - Sales tools management
    - Management of the Système U East retailer warehouse

  • DANONE - Assistant Product Manager

    Paris 2007 - 2007 Location: Zürich, Switzerland

    Fresh Dairy Products Division.

    - Promotion development (eg. implementation of the Actimel Winter Plan)
    - Support for the relaunch of the Danone Switzerland’s website
    - Collaboration with external agencies (eg. for packaging development and POS material)
    - Analysis of the market and of the competition

  • DANONE - Assistant Key Account Manager

    Paris 2007 - 2007 Location: Zürich, Switzerland

    Fresh Dairy Products Division.

    - Preparation of business reviews for clients & of the 2008 MANOR budget
    - Project management for the organization of the Event “Gesundheitswochen“
    - Concept proposals for a more efficient shelf presence
    - Support of the Salesforce

  • Havas - Assistant Key Account Manager

    Suresnes 2006 - 2006 Location: Paris, France.

    For Mars Petfood Division.

    - Support for the elaboration of the 2007 advertising strategy per brand
    - Monitoring of the competition

  • Havas - Assistant Events Management

    Suresnes 2005 - 2006 Location: Paris, France.

    - Organization of Indoor and Outdoor Events for notoriety, image or promotional purposes
    - Search for partnerships
    - Implementation of 2 major partnerships: between premium coffee brand LAVAZZA and
    Parisian department store Le Bon Marché / between cheese brand APERIVRAIS and the
    Parisian Designers Days

  • JC PENNEY - Sales Associate

    2004 - 2004 Location: Albuquerque, New Mexico, USA.

    - Advice and sale to customers
    - Cross-selling proposals
    - Sale of the store’ credit card and of gift cards

Formations

  • University Of St Gallen (St.Gallen)

    St.Gallen 2006 - 2007

  • KEDGE - Business School Bordeaux (Anciennement BEM) (Bordeaux)

    Bordeaux 2003 - 2005

  • Lycée Fustel De Coulanges (Strasbourg)

    Strasbourg 2001 - 2003

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