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Karl LUSBEC

TUTTLINGEN

En résumé

Mes compétences :
Advertising
Football
Management
Marketing
Product marketing
Sports
Sports management

Entreprises

  • KFL - Owner

    2009 - maintenant
  • EA Sports - Senior Product Manager

    2008 - 2009 • Developed the Marketing Plan for “EA Sports Football Academy”, the exclusive NDS football franchise.
    • Marketing manager for the “EA Sports Football Academy” website: http://footballacademy.ea.com/
    • Built the “FIFA 09 Ultimate Team”, an integral online expansion pack for FIFA 09.
  • Adidas Group - Global Sports Marketing Manager Football

    2006 - 2007 • Global marketing manager responsible for AC Milan and Liverpool FC.
    • Creation of the AC Milan Junior Camps licensed products ranges.
  • Adidas Group - Global Asset Manager Football

    2004 - 2006 • Global asset manager for the French (F.F.F) and Argentina (A.F.A) Football Federations.
    • Built strong commercial apparel ranges and global launches for F.F.F and A.F.A.
  • Adidas Group - Global Junior Asset Manager Football

    2002 - 2004 • Global marketing manager in charge of Ajax Amsterdam.
    • Global creation of the Ajax licensed product ranges (apparel, footwear, hardware).
  • Adidas Group - Assistant Global Sports Marketing Manager Football

    2000 - 2002 • Providing meaningful football inputs to the Business Unit for potential new adidas players and clubs.
    • Contributed to secure partnerships with the South African National Federation (SAFA), the Romanian Federation (FRF) and the Chinese Football Association (CFA).

Formations

  • Université Angers DESS NTCI

    Angers 1999 - 2000 • Post University specialisation in business, international trade and negotiation.

    • Achieving fluency in english and italian.
    • Marketing thesis; “Manchester United, the King of Merchandising”. 16/20 mark (B+).
  • Université Nantes

    Nantes 1994 - 1999 • Masters degree in foreign applied languages (English and Italian) to Business, Marketing and Law.

    Distinction in American history.

Réseau