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Kelly BARDOU

MELBOURNE

En résumé

Professional objective : To further gain knowledge and experience in the field of online marketing/e-commerce while using my skills to contribute to the success of a company.

• 4 years of experience in online marketing, specializing in travel flash sales and business development
• Ability to multitask, prioritize and anticipate needs in a fast-paced environment (work under pressure)
• Capacity to adapt quickly and step up to meet challenges
• Excellent inter-personal skills, detail-oriented and extremely hardworking
• Ability to work autonomously
• Strong analytical and problem solving skills
• Strong customer service skills
• Team player and excellent time management skills
• Great negotiator (excellent written and oral communications skills), drive revenue through optimising all sales channels
• Demonstrated success in planning and implementing effective an innovative digital marketing campaigns
• Advanced knowledge in project management, Dreamweaver and Microsoft Office
• Basic skills in SEO/SEM, Dreamweaver, A/B Testing and Google Analytics
• Eligible to work in Australia (permanent visa)
• Multilingual: French, English, Spanish

Mes compétences :
Marketing
Internet
Management
Communication
ECommerce
Vente

Entreprises

  • Uglii Ads - Marketing Manager

    2015 - maintenant The exciting future for classified ads using Uglii Ads.

    Uglii Ads will enhance discovery of real estate, employment and used capital items ads through powerful multilingual and spatial discovery.

    The exciting future for classified ads using Uglii Ads.
    Uglii Ads will enhance discovery of real estate, employment and used capital items ads through powerful multilingual and spatial discovery.

    Manage the day-to-day marketing activities of the organization and long-term marketing strategy for the company

    - Developing the marketing strategy for the Uglii Ads in line Uglii Ads CEO’s objectives. Managing all marketing for the Uglii Ads System globally.
    - Co-coordinating marketing campaigns with sales activities and system development.
    - Creation and publication of all marketing material in line with marketing plans.
    - Planning and implementing promotional campaigns.
    - Manage and improve lead generation campaigns, measuring results.
    - Overall responsibility for brand management and corporate identity
    - Preparing online and print marketing campaigns.
    - Monitor and report on effectiveness of marketing communications.
    - Creating a wide range of different marketing materials.
    - Working closely with design agencies and assisting with new product launches.
    - Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
    - Analysing potential strategic partner relationships for company marketing.
    - Manage all the social media for Uglii ads

  • Luxury Escapes - Travel Business Development Manager - European market

    2014 - 2015 AussieCommerce is one of the largest e-commerce groups in Australia with more than 350 employees and 6 million members. Luxury Escapes is a travel flash sales website dedicated to working out the very best trips and holidays at some of the most luxurious destinations on earth, at a price that is obtainable.

    • Drive direct sales, growing target industry segments and specifically the European region
    • Build solid long-term merchant relationships (account management) for European hotels, resorts and tours, and highlighting the unique value proposition which Aussie Commerce is able to provide to clients
    • Develop and proactively manage a strategy for identifying, attracting and retaining merchants
    • Clarify and focus on target areas, regions and segments which will drive significant sales growth and revenue
    • Develop and proactively relationships with merchants so as to clearly show the advantages for both merchants
    • Advocate a team oriented approach to identifying deal making opportunities

  • Vente-privee.com - International Production Team leader - Travel category

    Saint-Denis 2012 - 2014 Vente-privee.com is the French Leader ecommerce company (20 million members for a 1.6 billion € turnover)

    Digital Project Manager
    • Work closely with clients to plan and implement marketing and communication strategies utilizing internal and external resources
    • Coordination with the marketing, creative, e-commerce and financial teams to plan budget strategy, and define main KPIs for each flash sales
    • Monitor, track and evaluate e-commerce and awareness campaign performance to maximize ROI
    • Manage and optimize campaigns and daily pacing
    • Build, develop and implement online strategies to drive customer acquisition, retention and sales
    • Manage content across the digital platforms (social media, eDMs)
    • Analyze performance data to optimize campaigns, meet client goals and provide insights (conversion rate, number of visitors (traffic) ≠ number of clients, average time spent/page, average basket etc)

    Management – Team leader
    • Management of the International vente-privee-travel team (8 persons)
    • Support and helps to build a positive culture, assists the team in their production/digital marketing decision making
    • Serve as mentor to the team, guiding them to achieve their targets and improve site key performances
    • Lead a team which produces 40 flash sales per month
    • Launch and monitor all the international travel flash sales (European market): German/Spanish/Italian/ /Austrian
    • Interface and communicate effectively with the Account Management team based in Germany, Spain and Italy headquarters
    • Assist international project managers with development and execution of the Travel category business plans in Germany/Italy/Spain
    • Collaborate with the e-commerce teams to evaluate technical options and trade-offs
    • Work with tour operators to identify and champion product opportunities to delight customer travel search experience
    • Hire, train and develop production curators
    • Simplify the internal process in order to reduce the production costs

  • Vente privee com - Digital Project Manager – Fashion & Travel categories

    Saint-Denis 2011 - 2012 Vente-privee.com is the French Leader ecommerce company (20 million members for a 1.6 billion € turnover)

    • Managed relationships with clients linked to their brand values
    • Transversal management : coordination with developer/graphic designer/integrator/marketing teams
    • E-merchandising : provided optimizations to improve revenue while maintaining respect for user experience
    • Pricing : defined the offers according to the offers, analyzed and provided recommendations for integration the price comparison
    • Provided recommendations to improve strategies, tactics, visibility, and increase traffic and conversions
    • Analyzed performance, provide synthesis and appropriate action plans based on conclusions
    • Carried out deployment and strategy of content and new tools within the group (travel area)

  • Zenith Optimedia - Assistant Business Analyst

    Levallois Perret 2010 - 2010 • Undertaken analysis, research, modeling, forecasting & diagnosis to identify patterns, trends or issues
    • Identified and sourced data sources for analysis and modeling purposes
    • Provided recommendations to improve media performance and increase revenue
    • Developed a media strategy plan (set up and monitored paid search campaigns) for Le Groupe Mousquetaire, Nike & Swatch

  • Education Canada College - Marketing Communications Manager

    2009 - 2009 • Business Development for the Canadian and French markets (universities and student associations)
    • Involved in redesigning company’s website (restructuring, design ...)
    • Carried out mailing and emailing campaigns (creating briefs, corrections, statistics)
    • Created a social media plan (Facebook, Twitter, Orkut…)
    • Redacted communication supports online and offline (menu, brochures…)

  • Walt Disney World - Cast member

    Paris 2008 - 2008 Restauration, Merchandising.

  • ISEG PARIS - Membre de l'équipe communication

    2007 - 2008

Formations

Réseau

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