PARIS
Kevin Lao holds a Bachelor Degree in International Business Import-Export specializing in English and Chinese. He has experience in brand image management, business development and was in charge of undertaking marketing projects. He is currently completing a dual degree in master degree and a MBA in Digital Marketing Strategy at EMLV. A full course program taught in English which combines theorical knowledge and practical courses in the digital field : It involves as such managing web projects, designing websites and social media KPI & analytics...
Kevin is an open-minded person with a stong work ethic who can operate in various cross-cultural environments. He is a natural born meticulous and versatile person who not only worked in leading brands from different sectors : such as in the entertainment industry at Disneyland, in an french HR company such as ADP and an international banking firm like Société Générale. But also worked in a start-up called Worldwide Development Group based in Shanghai as a Brand Specialist. He was in charge of enhancing the brands image, managing promotions and holding marketing events. Today, he aspires to a career in digital marketing to be fully operational. He is fluent in English and French and is actually working his knowledge of Chinese.
One of it's most significant experience was, where his position was a Brand Specialist intern for a thriving start-up with two brands based in Shanghai : Latina, a Brazilian themed restaurant and Alla Torre, the italian themed restaurant they are part of Worldwide Development Group Kevin was in charge of a wide range of tasks such as strengthening the brands images, managing promotions, developing the loyalty system of the company and prospecting new suppliers. As a result, the company attracted more customers, increased the loyal customers consumption and found a flexible and efficient web-supplier.
He is currently looking for a 6 month end studies internship in digital marketing
Mes compétences :
Microsoft Excel
Microsoft Word
Microsoft Publisher
Microsoft PowerPoint
Sales Force
MicroStrategy
