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Kone MATIE

PARIS

En résumé

Expérimenté dans la prise en charge de projets marketing/vente/innovation

Mes compétences :
Leadership et esprit d'équipe reconnus.credit
Vente
Marketing
Communication

Entreprises

  • L'Oréal - Responsable Trade Marketing

    PARIS 2015 - maintenant Contribuer à la croissance des parts de marché et du chiffre d’affaires du portefeuille de marques
  • HMC SERVICES - Senior Porject Manager

    2013 - 2015 VALORIS SARL is a leading Marketing communications firm which resulted from the rebranding of former Marketing agency HMC Services. We are passionate about brands and sales development and activation. With our proven methods and approaches, we get at the roots of your issues to prescribe, execute and measure relevant plans and operations.

    Our clients are among the leading multinational and local companies having marketing and sales at the heart of their winning corporate strategy : Nestle CI, Nestle CWAR, Unilever FWA, Moov CI, Danone DBNAO, Canal + , CICG etc.

    DANONE BABY NUTRITION AFRICA: Census of points of sales
    -Fix, supervise, analyze and monitor the achievement of the objectives of recruitment of PDVs
    -Organize and control the deployment of the teams in the different areas
    - Animate the meetings with the teams
    - Analysis and interpret the data
    - Determination of the budget

    UNILEVER French West Africa : Brands : Blue Band, BF,Fanico

    -Proposal and definition of marketing operational plans of the brands
    - Analysis of promotional actions
    -Analysis of the competitive environment of the brands and proposal a recommendation

    NESTLE Cote d'Ivoire:
    Category Beverage & Coffee: Brand NESCAFE
    Challenge: Build the brand preference with a target 16-25 year old in a highly competitive market
    Increasing the rate of consumption of coffee in Côte d'Ivoire
  • INTELLIGENCE CONSULTING -  Marketing Project Manager

    ABIDJAN 2011 - 2013 Markets Development

    Supervision of one market study
    Identification of needs and wants of the market
    Setting up of Sales and Marketing Pool
    Managing Sales Force

    Marketing Plan

    Definition of Sales and Marketing Strategy and action plan
    Implementation of the marketing plan, Implementation Media Planning

    Brand Activation

    implementation plan activation brands
    Compagnies: Metrotile,
  • Ocean Ogilvy & Mather - Assistant Chef de Publicité

    2011 - 2011 mise en œuvre de stratégies:
    -prospection, recherches approfondies sur des thématiques et des entreprises
    - réalisation des piges concurrentielles, benchmark, revue de presse
    - rédaction de notes, de synthèse et recommandations stratégiques
    - suivi de la création et des opérations
    - suivi participation aux étapes de création, production et validation des communications
    -participation aux réunions et de la mise en œuvre des stratégies.

Formations

Pas de formation renseignée

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