Laëtitia LAW LAI


En résumé

Mes compétences :
Démarche commerciale
Gestion de projet
Formation continue
Ingénierie de formation
Gestion de la relation client


  • ICCI FORMATIONS - Corporate Sales Consultant

    Mérignac 2014 - maintenant Engaged to create the department of Continuous education for adults and design the marketing strategy of the company
    Key contributions :
    * Responsible for sales and margin targets (sales reporting to Management, twice a month) ;
    * Develop customers portfolio by prospecting new clients ;
    * Market study and creation of new products (innovative pedagogy, team building and incentive) ;
    * Manage the training process (evaluation of clients' needs, design of the programs, quotation,
    contract signing)
    * Implement processes and created document templates in accordance with the legislation (quotation, contracts)
    * Budget marketing plan and design the communication means ;
  • EXOTISSIMO TRAVEL GROUP - Sales and Marketing Manager

    2013 - 2014 Recruited to introduce best practices in a multicultural environment while managing facilities-related functions within the overall business strategy
    Key contributions :
    * Managed Outbound and BtoC Inbound departments (4 staff )
    * Organized tailor-made tours (groups/FIT) and Incentives
    * Developed sales by building corporate partnership (redaction of partnership contract)
    * Increased profit by effective margin management (monthly sales reporting)
    * Analyzed market and re-focused business initiatives in response to market changes (design and implementation of a new ticketing price policy)
    * Handled marketing activities, communication campaign and promotional events to support sales (representation of the company at exhibitions, organization of events, sponsoring, newsletters, etc.)
  • ALIAS OI & AZOT FORMATION - Training Consultant

    2009 - 2011 Initially engaged to recruit all levels of employees for a wide range of companies; then dedicated to transform previously disorganized and under-performing training department into a well-functioning entity
    Key contributions :
    * Recruitment : Assessed the clients' recruitment needs, end to end management of hiring process (description of job offerings, job boards' administration, short listing and interviewing candidates)
    * Training & Team Building : Evaluated clients' needs, designed the programs, implemented and followed up the sessions (both administrative and logistics' aspects)
    * Business development : Developed customers database by prospecting new clients ;
    * Communication : Implemented and designed communication campaigns ;
    * Reporting : Created internal management tools and automated processes to improve HR department's procedures (dashboard, budget estimates, etc.)
  • JURIDEC BUSINESS LAW FIRM - Junior Legal Advisor

    2007 - 2008 Hired to handle new clients' enquiries and to assist in the follow-up of existing files
    Key contributions
    * Prepared and reviewed multiple legal documents (certificate of incorporation, work contracts, employment termination letter)
    * Maintained clients' files and oversaw the approval of client's accounts
    * Legislative watch



  • Shanghai Jiao Tong University (Shanghai)

    Shanghai 2012 - 2012 Certificate Chinese Mandarin 1
  • IAE

    Montpellier 2008 - 2009 Master d'Administration des Entreprises, GRH
  • Université Montpellier 1

    Montpellier 2007 - 2008 Master 1 Droit des affaires