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Laura CESSELIN

Rueil-Malmaison

En résumé

Currently working at Unilever in Ice Cream department for OOH channel for France.

Graduated in 2010 (Master level), I have already developed strong Marketing skills thanks to my previous experience at Sony France (Operational Marketing) ,Schwarzkopf&Henkel (Brand Development) and Unilever (Customer Marketing, Brand Development, Product Marketing) companies.

I have developed an international profile by working in Germany at international level , studying in Mexico in a Postgraduate business school, having been working for Lipton brand at European and global level.

Mes compétences :
Marketing
Brand development
Digital marketing
Marketing produit
OOH
Gestion de projet
Marketing opérationnel
Biens de grande consommation
Management
Gestion de projets internationaux

Entreprises

  • UNILEVER - Brand Manager -Ice Cream- FR OOH channel

    Rueil-Malmaison 2011 - maintenant Sept. 2011- today UNILEVER – Ice Cream - FR OOH channel (Paris, France)

    • Carte d’Or &MIKO brands management
    Objectives: maintain leadership on OOH market trough a better mix, brand activation &promo, PR
    • Lead of transversal projects to grow in premium offer
    Objective: bring incremental sales trough new propositions on market
    • Renew and develop economic offer on scooping &monoportions
    Objective: answer demand & face competition, improve GM indicator

  • UNILEVER - Junior Product Manager - LIPTON - International

    Rueil-Malmaison 2011 - 2011 March 2011- Aug. 2011 UNILEVER – Lipton International (Paris, France)

    • Project coordination for global relaunch
    => In the new mix : responsable for design&packaging, consumer tests organisation, countries coordination (focus on biggest countires: Middle East - Eastern Europe)
    • Start digital strategy for the brand globally (website, social media FB, internal communication)

  • UNILEVER - Customer Marketing Assistant -Lipton- Europe

    Rueil-Malmaison 2010 - 2011 Feb.2010- Feb. 2011 UNILEVER – Beverages Category Europe (Paris, France)

    Customer Marketing Europe (Lipton &local brands)
    • Management and coordination of European development projects/actions (co-lead with Brand Development team) to grow Beverages category (focus on shopper experience at POS)
    • Strategic recommendations and creation of tools in term of portfolio harmonization, merchandising, assortment
    • Strategic pricing > price tiers management
    • Internal website creation and development

  • SONY France - Trade Marketing Assistant

    Puteaux 2008 - 2008 Jan.-June 2008 SONY France – TV Department (Paris, France)

    • In-store activation for launch support and brand communication at POS
    • Development, implementation and follow-up of promotional operations with key customers
    • Market analysis (GfK data)

  • Schwarzkopf&Henkel - International Brand Manager Assistant

    2008 - 2008 July-Dec.2008 HENKEL (HQ) – SBU Body Care (Düsseldorf, Germany)

    Marketing Development International (Right Guard male deo brand)
    • Product development (AW management, support to Market research, R&D, SC and legal teams in NPD projects)
    • Project coordination accross countries (Europe-focus UK- and Colombia)
    • Market analysis (IRI, Euromonitor data)

Formations

Réseau

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