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Laura DEGIOVANNI

En résumé

My work style:
- Comprehending business mission, its market context & consumer profile
- Joining analyses & figures to intuition & experience
- Engaging people around the search for excellence
- Fixing best practices and establishing verify procedures
- Implementing processes and feedback to ensure speed and fluidity of information flows within a structured company
- Applying a creative approach and innovative solutions to daily management and to strategy

My experiences:
- Creating a private label capsule in high target fashion accessory and lingerie branch
- Launching a retail franchise business in fashion accessories branch
- Developing and managing international apparel retail network within the structured multinational Miroglio Fashion Group ( France.Germany-Russia)
- Start-up of retail franchise project in Morocco
- Opening and developing corner retail network in major european department stores
- Buying and merchandising for worldwide apparel retail network )

Mes compétences :
Merchandising
Customer Relationship Management
Problem solving
Delivery planning
Department Stores
Best practices Retail
KPI'S MANAGEMENT
HR DEVELOPPEMENT
TEAM BUILDING
Force de proposition
Leadership
P&L MANAGEMENT
Planning stratégique
Business development
Evénementiel
Négociation
Comportement du consommateur
VM
Business Objects
Réseau
Étude de marché
Marketing direct
Visual merchandising
Business planning
Marketing relationnel
CRM analytique
Développement commercial
Forecasting
Stock Control
replenishment planning
design
Wholesale
WHOLESALE DEVELOPMENT
TEAM MANAGEMENT AND DEVELOPMENT
SAP
Retail Channel
RETAIL DEVELOPMENT
Network Management
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
Microsoft Excel
Lotus Notes/Domino
Location selection
INTERNET
HR selection
HR MANAGEMENT
CRM planning
CRM ANALYSIS
ACROBATE READER

Entreprises

  • Professional2c Ltd - CEO

    2015 - maintenant Create and found global network to consuling

  • lauradegiovanni RETAILDEVELOPMENT - Consultant

    2015 - maintenant In a context demaning more and more internationalization, companies need flexibility to succeed.
    I offer my competence within specific missions and accompany Retailers into their development in foreign countries . Currently focused on Asian development.

  • MIROGLIO FASHION GROUP - MERCHANDISING MANAGER

    2013 - 2014 Season budget: 57.000.000 euros. Reporting team: 3 people
    - Responsibility buying and OTB budget, WW retail channel (183
    P.o.s.)
    - Definition of clustering criteria for multi-channel network
    - Definition of assortment and merchandising strategy per
    channel/country.
    - Cooperation with marketing e visual merchandising offices to
    define seasonal marketing plan
    - Monitoring discrepancies and re-adaptation mark-down strategy.
    - Cooperation with product management to Sky definition and
    responsibility on information flows with product office
    - .
    EMEA RETAIL NETWORK MANAGER MIROGLIO FASHION GROUP

  • MIROGLIO FASHION - RETAIL MANAGER EMEA

    2006 - 2013 44 P.o.s. multi-channel Markets: France Germany Russia Morocco Brand
    Elena Mirò and Caractère. Direct reporting team :6 (106 total)

    - Forecast budget new openings, definition of development projects
    on n+1 plan and Corporate HLS
    - Definition and responsibility on sales budget and sell-in budget
    per country. Full responsibility on P&L and salary mass property
    network.
    - Start-up Morocco Franchisee, brand Elena Mirò ;
    - Location selection according to Brand Mission ;
    - Guarantee flows of information and fluidity of cooperation among
    the company functions ( both HQ and branch) involved into new
    openings ( general services, administrative and legal, commercial,
    logistic, HR)
    - Negotiation commercial agreements and cooperation with major
    department stores
    - Identification of action areas within HR training, implementation of
    corporate projects for export networks, opening of training
    programs to affiliate network. Definition of SM development
    program and seasonal programs.
    - Cooperation with corporate and branch legal offices concerning
    eventual disputes within franchise contracts.

    - Identification of foreign customer segmentation, crossing analysis
    consumption/sell-in and consequent redefinition of export
    networks buying
    - Responsibility on personalization order quota with the purpose to
    maximize sell-out /margins and minimize mark-down
    - DM and CRM strategy , analysis and re-action strategy

  • SISTERS S.r.l. - RETAIL MANAGER & OWNER

    2000 - 2005 Operations, agreements and negotiation with landlords ;
    - HR selection, training and management. ;
    - Scouting new products and new brands through international fairs
    - Negotiation of supply agreements, exclusivity, return conditions
    - Pricing, Mark-down strategy ;
    - Design of loyal program, CRM planning and seasonal evenemential
    program
    - Sales, definition corrective commercial actions ;
    - Rotation, stock management, design of replenishment planning,
    stock management

  • DI.DI PUNTO MODA S.r.l. - FRANCHISE MANAGER & PARTNER

    1996 - 2000 23 P.o.s. Direct and franchise channel. Direct Reporting Team of 6
    managing marketing, IT,CRM, production and legal support in
    outsourcing
    - Design of retail franchise project, concept store and mission
    - Launch and management of first pilote store in Milan
    - Design of loyalty program, support of franchise partners in
    planning their local media plan.
    - Design and implementation of IT support to franchisee network
    - Assortment architecture, design of replenishment plan, buildup of
    supply chain
    - Design and coordination of customer care services: visual -
    training-analysis
    - Sales budget definition on cluster base. Accompany of franchise
    partner towards a profitable management of sales, actions and
    customer data-base

Formations

  • Università Statale Di Milano (Milano)

    Milano 1981 - 1985 SCIENCE POLITIQUE

Réseau

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