Laura DEGIOVANNI

En résumé

Entreprises

• Professional2c Ltd - CEO

  2015 - maintenant Create and found global network to consuling

• lauradegiovanni RETAILDEVELOPMENT - Consultant

  2015 - maintenant In a context demaning more and more internationalization, companies need flexibility to succeed.
  I offer my competence within specific missions and accompany Retailers into their development in foreign countries . Currently focused on Asian development.

• MIROGLIO FASHION GROUP - MERCHANDISING MANAGER

  2013 - 2014 Season budget: 57.000.000 euros. Reporting team: 3 people
  - Responsibility buying and OTB budget, WW retail channel (183
  P.o.s.)
  - Definition of clustering criteria for multi-channel network
  - Definition of assortment and merchandising strategy per
  channel/country.
  - Cooperation with marketing e visual merchandising offices to
  define seasonal marketing plan
  - Monitoring discrepancies and re-adaptation mark-down strategy.
  - Cooperation with product management to Sky definition and
  responsibility on information flows with product office
  - .
  EMEA RETAIL NETWORK MANAGER MIROGLIO FASHION GROUP

• MIROGLIO FASHION - RETAIL MANAGER EMEA

  2006 - 2013 44 P.o.s. multi-channel Markets: France Germany Russia Morocco Brand
  Elena Mirò and Caractère. Direct reporting team :6 (106 total)
  
  - Forecast budget new openings, definition of development projects
  on n+1 plan and Corporate HLS
  - Definition and responsibility on sales budget and sell-in budget
  per country. Full responsibility on P&L and salary mass property
  network.
  - Start-up Morocco Franchisee, brand Elena Mirò ;
  - Location selection according to Brand Mission ;
  - Guarantee flows of information and fluidity of cooperation among
  the company functions ( both HQ and branch) involved into new
  openings ( general services, administrative and legal, commercial,
  logistic, HR)
  - Negotiation commercial agreements and cooperation with major
  department stores
  - Identification of action areas within HR training, implementation of
  corporate projects for export networks, opening of training
  programs to affiliate network. Definition of SM development
  program and seasonal programs.
  - Cooperation with corporate and branch legal offices concerning
  eventual disputes within franchise contracts.
  
  - Identification of foreign customer segmentation, crossing analysis
  consumption/sell-in and consequent redefinition of export
  networks buying
  - Responsibility on personalization order quota with the purpose to
  maximize sell-out /margins and minimize mark-down
  - DM and CRM strategy , analysis and re-action strategy

• SISTERS S.r.l. - RETAIL MANAGER & OWNER

  2000 - 2005 Operations, agreements and negotiation with landlords ;
  - HR selection, training and management. ;
  - Scouting new products and new brands through international fairs
  - Negotiation of supply agreements, exclusivity, return conditions
  - Pricing, Mark-down strategy ;
  - Design of loyal program, CRM planning and seasonal evenemential
  program
  - Sales, definition corrective commercial actions ;
  - Rotation, stock management, design of replenishment planning,
  stock management

• DI.DI PUNTO MODA S.r.l. - FRANCHISE MANAGER & PARTNER

  1996 - 2000 23 P.o.s. Direct and franchise channel. Direct Reporting Team of 6
  managing marketing, IT,CRM, production and legal support in
  outsourcing
  - Design of retail franchise project, concept store and mission
  - Launch and management of first pilote store in Milan
  - Design of loyalty program, support of franchise partners in
  planning their local media plan.
  - Design and implementation of IT support to franchisee network
  - Assortment architecture, design of replenishment plan, buildup of
  supply chain
  - Design and coordination of customer care services: visual -
  training-analysis
  - Sales budget definition on cluster base. Accompany of franchise
  partner towards a profitable management of sales, actions and
  customer data-base

Formations

• Università Statale Di Milano (Milano)

  Milano 1981 - 1985 SCIENCE POLITIQUE

Réseau

• Carole GADAL

• Cassandra CORNILLEAU

• Delphine SERVIGNE

• Kaddour BOUFRADJI

• Maurice ALEZRA

• Meryem CHIKI

• Stéphane ARFI

• Stéphanie UTASSE