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Laura METAYER

CERGY PONTOISE CEDEX

En résumé

Pas de description

Entreprises

  • SC Johnson - Category Manager

    CERGY PONTOISE CEDEX 2016 - maintenant -Lead category management and insights initiatives over assortment, merchandising and promotion

    -Conduct detailed category decompositions and drive insights to action to unlock growth opportunities around the four P's

    -Build and maintain long-term relationships with customer buying teams

    -Provide insights on category, marketplace and shopper trends
  • SC Johnson - Sales Analysis, Category and Trade Solutions

    CERGY PONTOISE CEDEX 2015 - 2016 -INCREASE EFFICIENCIES over Sales representative’s objectives, merchandising actions and studies resources

    -Responsible for OPTIMIZING IN-STORE EXECUTION via the effective management and deployment of resources and the merchandising team for countries of the Group.

    -Manages overall Merchandisers & Studies BUDGET, and ensures deployment, coverage and merchandising objectives.

    -Ensures that all MERCHANDISING INITIATIVES, for Base and Innovation projects, are timely deployed and executed in targeted customers for countries

    -Super User Role for Xtel tool and process, REPORT & ANALYSIS to Sales Field Manager to track performance and in store compliance

    -DELIVER ROI and effectiveness improvement in merchandising operations, and look for OPPORTUNITIES to continually deliver value-added service
  • SC Johnson - Sales Representative

    CERGY PONTOISE CEDEX 2012 - 2014 -Implementing BUSINESS and MERCHANDISING strategy for the Top 2 zone in turnover – 32 hypermarkets and supermarkets (potential 4,5M€)

    -Developing BUSINESS PLAN with high potential client – won the leadership on two strategic brands (Glade et Duck) for the first semester 2014

    -Reference on Auchan account: integration of the Auchan Key Account Team, field referent in charge of analyzing trade operations, ensuring the implementation of national agreements, developing client knowledge for the sales force
  • Weber Cemarksa Spain - Operational Marketing Assistant

    2011 - 2011 -Actualization of the documentation on strategic wholesalers: assessing volumes achieved by the company vs competitors volumes in collaboration with the sales force

    -Managing operational marketing operations for the wholesalers and their customers - organizing events at the Wholesalers and practical courses to end users

    -Following the wholesalers visited by sales representatives: integrating new potential wholesalers
  • SC Johnson - Customer Marketing Assistant

    CERGY PONTOISE CEDEX 2011 - 2012 -MARKET ANALYSIS: analyzing product performance using Nielsen datas and surveys.

    -PROMOTIONAL STRATEGY: achieving internal and external report, monitoring promotional activity, managing trade operations like raffle.

    -LAUNCHING PRODUCT PLAN: client presentations, following the DN/DV and collaborating with communication agencies

    -PROJECT MANAGEMENT: rebuilding the planning tool for promotion volumes for the key account team in collaboration with logistic, marketing and computing departments
  • Printemps - Saleswoman

    Paris 2010 - 2011
  • PAM - Pont à Mousson - Product Manager Assistant

    2010 - 2010 -MARKET STUDIES on the potential of Eastern Europe : defining construction projects and potential needs in pipelines, collaborating with studies agencies

    -Actualization of booklet for the sales force – new version of technical documentation

    -PROJECT MANAGEMENT : studying and presenting the concept of using hot waste water to produce energy
  • British Gypsum - International Buyer Assistant

    2009 - 2009 -Ensure the purchase security through the analyses of suppliers capability

    -Project Management: tool for pooling raw materials in internal processes - Matrix to assess the overall needs for raw material
  • BNP Paribas - Customer Advisor

    Paris 2008 - 2008 -Customer Advisor welcoming clients for banking operations

    -Sales missions of financial products

Formations

  • UCI IRVINE (Irvine California)

    Irvine California 2011 - 2011 Marketing in US

    ACP Marketing

    Etudiante sélectionnée par les enseignants pour représenter la promotion lors de la Graduation Party : https://www.youtube.com/watch?v=hD5P3AT79wY
  • INSEEC Paris

    Paris 2010 - 2012 Marketing Stratégique

    Master Grandes Ecoles de Commerce
  • Université De Moncton (Moncton)

    Moncton 2009 - 2009 Marketing, Advertising and Public Relations

    ADMINISTRATION - International Semester

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