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Laura PHO DUC

Barcelona

En résumé

Mes compétences :
CRM
Digital
team management skills
Director
Leadership skills
International
Operations management

Entreprises

  • Puig - Digital Marketing Director

    Barcelona 2011 - maintenant

  • FullSIX - Senior Director

    Levallois-Perret 2009 - 2011

  • Wunderman Mexico - Operations Managing Director

    2008 - 2008 Operations Managing Director – Creation of a department
    Agency: >100 persons, CA >6M USD
    Mission: improve the delivery of the agency, optimize HR & Finance management and develop a standard of work
    - Set up processes and methodology of the agency
    - Measure and control the profitability, the efficiency and the quality
    - Oversee areas of RRHH, Finance and Production

  • Wunderman Global (London) - Global Transition Lead/ Network Engagement Director

    2008 - 2009 Global Network Director & Transition Lead – Global team
    Client: NOKIA – Digital Agency of Record cross 64 countries
    Mission: Set up the global team to service the client in terms of Digital Strategy and Operations.
    - Set up the global organization according to client needs and expectations
    - Develop and ensure the agency network’s readiness cross client’s marketing scope
    - Create the processes, reporting and tools required for the service model
    - Manage cross areas of expertise and markets the leveraging of knowledge

  • Wunderman Mexico - Interactive Director

    2006 - 2007 Development of department
    Team: 15 direct reports
    Clients: Ford, Microsoft, Prodigy/MSN, Nokia, Danone, Samsung HCD, Nestlé, Reebok
    - Set up a world class team
    - Double the revenue of digital (reinforce existing clients and win new clients)
    - Network with key digital players in Mexico

  • Disneyland Resort Paris - Sr Digital Consultant

    Chessy 2005 - 2005 Consulting on European websites reengineering & eCRM (18 months project)
    Budget: 5M€.
    - Collect and formalize departments needs
    - Identify critical subjects and set up decision making trees
    - Advice and manage the agency on identified expertise areas (CRM, Brand…)
    - Support in key deliverables validation

  • Young & Rubicam Brands EMEA (Paris) - EMEA Regional Account Director

    2005 - 2006 Development of position
    Client: MICROSOFT – Relationship Marketing
    - Reinforce the YRB network in 19 EMEA markets (methodology, business training, tools…)
    - Coordinate local agencies (action plans, reporting, strategy insights, expertise)
    - Leverage EMEA & Global added-value
    - Drive and develop business across the region
    - Develop and deliver Cross region reporting

  • Disneyland Resort Paris - European Direct Marketing Manager

    Chessy 2002 - 2004 Creation of position
    Budget: 2,5M€. Team: 3 direct reports + contacts in 7 markets
    - Manage, maintain and exploit the BtoC database (5M households)
    - Coordinate markets strategically and operationally (marketing plans)
    - Set up process, tracking and measurement tools
    - Manage brochures fulfilment, Mailing and eMailing

  • Disneyland Resort Paris - Internet Marketing Rep.

    Chessy 2001 - 2002 Creation of position
    Budget: 1,7M€.
    - European Internet strategy development (eMarketing & eCommerce)
    - Set up marketing guidelines for the 8 key markets
    - Coordinate and support tactics’ implementation

  • BDDP\Tequila\Interactive - Digital Project Manager

    1999 - 2001 (7 months) Marketing project Manager (Central European team) – new position
    Client: Renault.SITe (2000 = 1,1M€ /launch 2001 = 19,8M€)

    (11 months) Project Manager
    Clients: GEANT (5MF), MARKS&SPENCER France (1MF)

Formations

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