Laura PHO DUC

En résumé

Entreprises

• Puig - Digital Marketing Director

  Barcelona 2011 - maintenant

• FullSIX - Senior Director

  Levallois-Perret 2009 - 2011

• Wunderman Mexico - Operations Managing Director

  2008 - 2008 Operations Managing Director – Creation of a department
  Agency: >100 persons, CA >6M USD
  Mission: improve the delivery of the agency, optimize HR & Finance management and develop a standard of work
  - Set up processes and methodology of the agency
  - Measure and control the profitability, the efficiency and the quality
  - Oversee areas of RRHH, Finance and Production

• Wunderman Global (London) - Global Transition Lead/ Network Engagement Director

  2008 - 2009 Global Network Director & Transition Lead – Global team
  Client: NOKIA – Digital Agency of Record cross 64 countries
  Mission: Set up the global team to service the client in terms of Digital Strategy and Operations.
  - Set up the global organization according to client needs and expectations
  - Develop and ensure the agency network’s readiness cross client’s marketing scope
  - Create the processes, reporting and tools required for the service model
  - Manage cross areas of expertise and markets the leveraging of knowledge

• Wunderman Mexico - Interactive Director

  2006 - 2007 Development of department
  Team: 15 direct reports
  Clients: Ford, Microsoft, Prodigy/MSN, Nokia, Danone, Samsung HCD, Nestlé, Reebok
  - Set up a world class team
  - Double the revenue of digital (reinforce existing clients and win new clients)
  - Network with key digital players in Mexico

• Disneyland Resort Paris - Sr Digital Consultant

  Chessy 2005 - 2005 Consulting on European websites reengineering & eCRM (18 months project)
  Budget: 5M€.
  - Collect and formalize departments needs
  - Identify critical subjects and set up decision making trees
  - Advice and manage the agency on identified expertise areas (CRM, Brand…)
  - Support in key deliverables validation

• Young & Rubicam Brands EMEA (Paris) - EMEA Regional Account Director

  2005 - 2006 Development of position
  Client: MICROSOFT – Relationship Marketing
  - Reinforce the YRB network in 19 EMEA markets (methodology, business training, tools…)
  - Coordinate local agencies (action plans, reporting, strategy insights, expertise)
  - Leverage EMEA & Global added-value
  - Drive and develop business across the region
  - Develop and deliver Cross region reporting

• Disneyland Resort Paris - European Direct Marketing Manager

  Chessy 2002 - 2004 Creation of position
  Budget: 2,5M€. Team: 3 direct reports + contacts in 7 markets
  - Manage, maintain and exploit the BtoC database (5M households)
  - Coordinate markets strategically and operationally (marketing plans)
  - Set up process, tracking and measurement tools
  - Manage brochures fulfilment, Mailing and eMailing

• Disneyland Resort Paris - Internet Marketing Rep.

  Chessy 2001 - 2002 Creation of position
  Budget: 1,7M€.
  - European Internet strategy development (eMarketing & eCommerce)
  - Set up marketing guidelines for the 8 key markets
  - Coordinate and support tactics’ implementation

• BDDP\Tequila\Interactive - Digital Project Manager

  1999 - 2001 (7 months) Marketing project Manager (Central European team) – new position
  Client: Renault.SITe (2000 = 1,1M€ /launch 2001 = 19,8M€)
  
  (11 months) Project Manager
  Clients: GEANT (5MF), MARKS&SPENCER France (1MF)

Formations

• Institut Supérieur Du Commerce ISC

  Paris 1996 - 1999 Business School - Master in Management specialisation in Marketing Strategy

Réseau

• Alain GUY

• Céline BOUZERAN

• Fabien FOUQUERAY

• Laetitia PFEIFFER

• Matthieu ROBET

• Ophélie DUDEMAINE

• Sandra BAREIL

• Sophie JACQUET

• Thomas VIAL