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Laura VERDE

Bois-Colombes

En résumé

Pas de description

Entreprises

  • Colgate Palmolive - Marketing Manager, Caries and Sensitivity, European Innovation Center

    Bois-Colombes 2013 - maintenant * Innovation roadmap for the caries and sensitivity indications ;
    * New product development ;
    * Communication development
    * GTM strategy ;
  • Colgate Palmolive - Group Manager, Toothbrush and Mouthrinse, French Subsidiary

    Bois-Colombes 2012 - 2013 * Definition and implementation of an accelerated strategic growth plan for the two categories ;
    * Full 5p's management
    * 3 direct reports ;
  • Colgate Palmolive, French Subsidiary - Marketing Group Manager, Tahiti (Body Care)

    2010 - 2012 - Responsible for the Tahiti Brand repositioning (Equity redefinition, Innovation Roadmap, new communication campaign)
    - 2011 and 2012 New products development
    - Business Simplification
    - 5P’s management
    - 3 direct reports
  • Colgate Palmolive - Senior Brand Manager, Oral Care, European Innovation Center

    Bois-Colombes 2007 - 2010 * Innovation roadmap for the sensitive indication leading to the global launch of a revolutionary technology for Sensitive teeth ;
    * European Go to Market strategy definition ;
    * European communication campaign development ;
    * Development of a Colgate Sensitive TV Ad for the Nordic countries ;
    * Management of the Colgate Total Innovation plan ;
    * Definition of the Colgate European Toothpaste portfolio strategy ;
  • Mellin - Product Manager, Pre-Weaning, Italian Subsiadiary

    2007 - 2007 * Marketing mix management; ;
    * Innovation project management (New Baby Cereals and Baby Fruit juices); ;
    * Creation of the HealthCareProfessional project - Campaign of awareness on baby nutrition ;
  • Procter & Gamble - Tissue Category Manager, Italian Subsidiary

    Asnières-sur-Seine 2005 - 2007 * Sales development by channel; ;
    * Definition of category projects with the aim to improve sales fundamentals on POS; ;
    * Launch and management of new product initiatives ;
    * Market and sales analysis and monitoring of the competition; ;
  • Procter & Gamble - Sales Representative

    Asnières-sur-Seine 2003 - 2005

Formations

  • University Of Cassino (Cassino)

    Cassino 1998 - 2002 Degree in Business and Economics with honours
  • Liceo Classico G. Carducci (Milano)

    Milano 1993 - 1998 études classiques

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