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Laure COURTEL

PARIS

En résumé

Forte expérience dans le développement du produit (accessoires et PAP, femme et enfant):
-Analyser le positionnement de la marque.
-Mettre en place la stratégie produits en adéquation avec les différents marchés.
-Orchestrer le développement des collections (plan de collection, briefs aux stylistes, suivi et mise au point des collection avec les équipes de développement, politique de prix , quantités avec les équipes supply chain, suivi de production et livraisons magasins)
-Présentation de la collection aux acheteurs (situation à date des chiffres, stratégie à suivre pour les mois qui suivent, outils de présentation des produits)
-Développer les outils d’aide à la vente (fiches argumentaires, look books, catalogues)


Mes compétences :
Accessoires mode
Achat
Chef de produit
Chef de produit textile
Fashion
Manager
Mode
Product manager
Textile
Luxe

Entreprises

  • Labradorite Conseil - Consulting

    maintenant Nelly Rodi (Consulting style company)
    Understand the brand on its market
    Consulting action on brands in order to understand and enhanced its issues
    around brand image and the products
    Propose a new brand strategy and transfer it on the product policy

    Custom Jewellery brands
    Accompany a new brand launch:
    Co-create the identity and the universe through the development of products and all visual elements (graphic charter, shootings…)
    Lead the communication and the commercial policy: (launch event, sales website, press contacts…)

  • LOUIS Vuitton LVMH - Product Manager

    Paris maintenant Product Manager
    Fancy Jewelry & Bag Charms

  • Baby Dior - Product Manager

    2007 - 2010 In order to create and develop the product, optimise and mobilize resources and techniques, through the different step of the product life.
    Creating and developing the Footwear line in order to integrate it into the Children’s department. (Business plan, building the collection, pricing policy…) In 2 years the activity went from 1% of turnover to 6% and from 20 to 12 references.
    Developing main collections and exclusive lines in a changing context for the Children’s department at Dior. (Going from 340 references to 240 references in order to increase profitability)
    Develop marketing/ communication tools around the collections alongside the women’s wear Dior department (specific look book, presentation…)

  • Chloe International - Junior Product Manager

    Paris 2007 - 2006 Chloe International
    Product Licences Manager
    Meeting the global brand strategy by establishing a strong relationship between the Studio and the Licences. (Shoes , Swimwear, Children’s lines)
    Permanently interact with the Studio and the teams in charge of the Licence lines.
    Monitor licences sales reports.
    Elaborate presentation tools for the buyers

  • Louis Vuitton - Assistant product manager

    Paris 2006 - 2006 Louis Vuitton
    Assistant Product Manager (Internship)
    Accompany the development of the women’s catwalk collection of leather  goods .
    Create sales tools and and analyse the market and the boutiques’ sell-through.

Formations

Réseau

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