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Laure-élise TRAN

PARIS

En résumé

As an account supervisor I manage the conception and production of video brand content as well as the design of digital strategies and plateforms for worldwide markets in the luxury beauty industry.

I surely enjoy building strong relationships and believe that our work can greatly be valuable when every team member apprehend each other real constraints and deep motivation.

Dealing with ambitious requests in a fast-paced environment demands a lot of thoroughness and challenges my self-control but mostly reminds me to put things into perspective to reach the targeted business objectives.

Every day, I try to optimize working methodologies in order to increase our team value. To me, an appropriate workflow is key in the acheivement of a great digital product or content.
Overall, I’m deeply convinced that experience IS the product.

I am always happy to discuss with peers, so please feel free to get in touch!

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My daily scope of work:

• Outline scoping & production: acted as the primary client interface, scope definition, planning, costing, brief and coordination of the various needed talents.

• Digital conception, strategic and functional: Strategic representations, content strategy, decision making matrix, personas, users scenarios, zoning, wireframes (Axure prototype) and wireflows, functional documentation

• Management of service providers: record labels, video & photo production companies, animations specialists, 3D specialists, specific development

Mes compétences :
Axure
Jira
traffic live
Mind Mapping
Adobe InDesign
Microsoft Project
notepad ++
Balsamiq
Adobe Photoshop

Entreprises

  • WNP - Digital account manager

    2015 - maintenant Account : MOËT et CHANDON
  • Razorfish - Account Supervisor

    2014 - 2015 Responsibilities :
    • Account : commercial proactivity and monthly report
    • Team management : 1 to 2 digital producers
    • Budget : scoping documentation, quotation, negotiation, sale, invoicing and profitability monitoring
    • Planning : project phasing, workload estimation and task allocation
    • Strategic thinking and general conception : brief redaction and kick off lead, insights gathering, ux and design supervision
    • Management of the audio visual service providers : recording studios and labels, production and post production companies (film and print), models agencies

    Projects :
    YVES SAINT LAURENT BEAUTY :
    • Global communication for a product worldwide launch
    • Films starring Cara Delevingne
    ARMANI BEAUTY & BIOTHERM :
    • E-commerce responsive websites
  • OgilvyOne - Digital producer

    2011 - 2014 Responsibilities :
    • Account : commercial proactivity and monthly report
    • Team management : 1 to 2 digital producers
    • Budget : scoping documentation, quotation, negotiation, sale, invoicing and profitability monitoring
    • Planning : project phasing, workload estimation and task allocation
    • Strategic thinking and general conception : brief redaction and kick off lead, insights gathering, ux and design supervision
    • Management of the audio visual service providers : recording studios and labels, production and post production companies (film and print), models agencies

    Projects :
    YVES SAINT LAURENT BEAUTY :
    • Global communication for a product worldwide launch
    • Films starring Cara Delevingne
    ARMANI BEAUTY & BIOTHERM :
    • E-commerce responsive websites
  • Startup - Coach / Entrepreneuship

    2010 - 2010 Contributed to a business plan creation for young entrepreneurs in the healthy snacking sector.


  • IMMERSO - Community manager of Tsooji

    2009 - 2009 Responsibilities :
    • Produced the tutorial registration video, defined the editorial line, elaborated RP toolkit, mini games, wrote articles linked with e-reputation
    • Brainstorming, conception and wireframes for an App

    Projects :
    TSOOJI :
    • Community management
    AUDIO TECHNICA :
    • iPhone App
  • Balmes Business Center Paseo de Gracia - Marketing director assistant

    2008 - 2008 Responsibilities :
    • Managed service providers (website, branded stationery, plastic sleeves, business cards)

    Projects :
    • Construction of the brand identity

  • Jaguar - Sales manager assistant

    2007 - 2007 Car dealership
    > Launched a car promotion followed by phoning (1127 calls in 3 days)
    > Organized and animated the annual golf tournament to secure loyal customers (223 attendings / 257)

Formations

  • Ecole Des Métiers De L'Image Les Gobelins

    Paris 2010 - 2011 Master 2

    Dissertation: The project manager involvement in the profitability of a digital project: a perimeter to define.
  • University Of Northumbria At Newcastle (Newcastle Upon Tyne)

    Newcastle Upon Tyne 2008 - 2009 International Business Management

    Dissertation: Does the luxury sector have a selling potential via Internet?
  • Groupe Sup De Co

    La Rochelle 2006 - 2010 Master 1

    Dissertation: The contribution of communication 2.0 to enhance the brand image: the case of luxury brands.

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