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Laure JEREMIE

TOULOUSE

En résumé

- Diplômée du Mastère Spécialisé Marketing, Management et Communication de l’ESC de Toulouse.
Ce Mastère est classé 2ème par le magazine Figaro : http://www.lefigaro.fr/formation/2010/03/10/01015-20100310ARTFIG00519-le-marketing-dans-tous-ses-etats-.php

- Diplômée de l’école de commerce IFAG. Ce cursus au rythme de l'entreprise m’a permit d’acquérir de larges compétences en terme de gestion de projets, d’études marketing terrain, de diagnostic stratégique…

- J’ai effectué mes études en alternance ce qui me permet d’avoir aujourd’hui 4 ans d’expériences dans les domaines du marketing, du management et de la communication.

- Intéressée par les voyages aussi bien que le sport, mon objectif est d’utiliser mes compétences en marketing, management et communication pour contribuer aux performances et au développement d’une entreprise.

Mes compétences :
Advertising
COMMERCE
Communication
Développement durable
Evénementiel
Management
Management Development
Marketing
Marketing b to b
Microsoft CRM
Microsoft Project
Microsoft Project Management
Product Management
Promotion
Prospection
restauration
Sales
Sport
Support
Technical Support
Voyages

Entreprises

  • Manufacturing and E-commerce Organisations - Freelance Online

    2010 - 2010 • Implement the use of emerging technologies and techniques to provide an online experience which stands out over and above the competitors.
    • SEO: improve website's google ranking (keyword, meta title & description, density, link, directories, social networking, design)

  • Comfort Click Ltd - Online Marketing Manager

    2010 - maintenant • Design and manage online marketing activity to increase relevant traffic flow and sales conversion; ensure delivery of all campaign applications on time and to budget.
    • Plan and implement a program of promotional offer, value-add and ancillary product propositions to achieve revenue.
    • SEO: technical website optimization, coordinating the creation and submission of website content, and building online community and back links.
    • PPC: create, maintain and optimise paid search campaigns across all major engines on a daily basis
    • Affiliation: research and recruit new affiliates to build relationships and maximise performance from existing affiliates. Plan and execute affiliate marketing promotions negotiating deals, promotions and incentives.
    • Shopping portals: maximise the exposure on the shopping channels.
    • Newsletter: develop and implement initiatives to increase e-newsletter subscribers.
    • Offline: strategy and administration of direct marketing campaigns as well as magazine and radio.

  • Health BU, NaturActive Dept, Pierre Fabre Laboratories, Pharmaceutical Group - Product assistant manager

    2008 - 2009 • Active support to the range renewal and to a sunless tanner product launch: market research, packaging, POPs

    • Design, elaboration, and follow-up of marketing & sales documentations to promote the new range towards direct & indirect channels (sales reps & retailers): Cd-rom, launching booklets, promotion tools, sales point advertising

    • In-depth analysis of IMS, Nielsen and in-house panels (sell-in & sell-out analysis, competition watch), leading to a monthly report defended to the “NaturActive” marketing team sales (20 people)

    • Internet activities:
    o update of the Doriance website
    o fully in charge of designing, creating and supervising the Tendances
    Vacances blog (now called ma-naturactive)
    o management of a web game project to generate traffic on the
    ma-naturactive blog

    • www.pierre-fabre.com ; www.naturactive.fr ; www.naturactive.fr/ma-naturactive

  • La Boucherie Restaurant Group - Marketing junior manager

    2006 - 2008 • Strategic marketing: market analysis, segmentation, targeting and positioning of a new bundle of services

    • Implementation of a new sales approach (pricing, street marketing…) to meet the sport, urban and, young consumers, and to reach associations and companies

    • Complementary communications activities: PR, events, partnerships initiatives with sport associations, public bodies, tradeshows

    • www.la-boucherie.fr

  • Renault TMA, Spare parts Dept. - Marketing and sales junior manager

    2005 - 2006 • Management and follow-up of projects: elaboration of a satisfaction market survey, creation of communication tools

    • Prospecting and visiting professional customers: orders follow-up, presentation of promotional offers

    • www.renault-tma.com

  • Guide dogs for the blind school - Communication junior manager

    2005 - 2005 • Organization of a PR event for the opening of the extended building (Creation of a press file, contact with press)

  • Tempo Latino Association - Communication junior manager

    2004 - 2004 • Project manager in charge of organizing an exotic market and of press relations

Formations

Réseau

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