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Laurent COVELIERS

Lyon

En résumé

Expertise includes: Profit and loss management, Evaluation of business opportunities, Adaptation and implementation of global strategies in local markets, Brand launches on local and regional levels. Establishment and supervision of sales force organisations, people and team developmentSelection and management of consultants and suppliers, New markets entriesManagement of licence and distribution agreements.

Entreprises

  • Aguettant - International Director

    Lyon 2014 - maintenant Internalisation de la société AGUETTANT sur Europe Est et Ouest, Global Afrique, Middle East via construction de Partenariat et Filiales
  • HORMETA - Chief Operating Officer

    2013 - 2014 Missions: in charge of all the strategic, marketing and sales activities, the objective is to build a local family company to an International Company (create a worldwide distribution into different channels of distributions: beauty shops, online sales, perfumery, pharmacy, duty free), prepare 3 years budget sales from 6MCHF to 20MCHF and to increase growth of profitability.
  • Laboratoires EA Pharma - Directeur Marketing et Commercial

    Vallauris 2010 - 2013 esponsible for the global sales and marketing team including detailing strategy
    Responsible of the R&D department and the Export department
    Team of 66 persons persons: 7 products managers, 2 digital sales persons, 2 R&D, 1 sales manager, 4 area managers, 31 sales persons, 17 detailers, 2 sales assistants
    Current turnover: 42Meuros
    Missions: 1. Rebuilt the full marketing strategy more focus to consumers needs and recommenders partnership. 2. Improving current profitability and results of the company based on reinforcing the sales organization.3. Developing real innovatives NPD pipeline and 4. To internationalize the main brands of EA
  • Heathcare Brands International - Directeur Marketing & vente Europe, Mexico & Colombia

    2008 - 2009 intenational business development of intenational pharmaceutical companies in Contnental Europe, Mexico and Colombia (R&D, Marketing, Sales, finance, regulatory responsabilities)

    HBI was a LBO from Goldman Sachs
  • Pierre Fabre - Directeur Général Benelux

    Castres 2006 - 2007
  • Reckitt Benckiser Healthcare Europe - Head of Marketing and Sales

    1999 - 2006
  • L'Oréal Cosmétqiue Active - Kerastase Benelux - Marketing Manager

    1989 - 1999

Formations

Pas de formation renseignée

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