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Laurent CROUET

Nanterre

En résumé

Seasoned professional, strategic thinker and problem solving oriented with strong abilities in Marketing, E-business, New Business Development, Online/E-commerce and Operations.

Coming from a marketing background, I had successful stepped across :
- cultures (France, UK, Spain, India, Mauritius, Canada and Hong Kong),
- functional barriers (marketing, operations, IT, business development and strategy),
- industries (retail, e-commerce, online media, banking, CRM and consulting),
- type of company (MNC, Corporate, SME or start-up)


Extensive experience in the following industries:

E-commerce and retail
Digital and Online Media
CRM
Life Style and e-travel industry
Consumer product

Specialties
Strategy,
Leadership,
Online Media,
E-commerce,
Entrepreneurship,
Passion

Please check my linkedin profile: http://hk.linkedin.com/in/laurentcrouet and follow me on twittter @laurentcrouet

Mes compétences :
Social media
Marketing stratégique
Program management International
Gestion de projet
SEM
Business development
Stratégie d'entreprise
E-Commerce
Business plan
Marketing opérationnel
Operational management
Finance d'entreprise
Vente en ligne
Digital marketing
Digital strategy
Marketing produits
Marketing produits digitaux
Vente direct
Stratégie web
ITIL
Entrepreneur
Marketing
Asia
E-business
Digital
Strategy
Program management
Conseil
Ventes
Gestion clients

Entreprises

  • AXA en France - Deputy Head of Digital & Big Data - Global Operations & Partnership

    Nanterre 2015 - maintenant AXA Group Solutions is supporting AXA Group with their digital transformation.


    Present in 56 countries, the 157,000 employees and distributors of AXA are serving 102 million clients. AXA is the number one insurance global brand and has been for 6 consecutive years.
  • InovenAltenor - Senior Engagement Manager

    Paris 2014 - 2015
  • Prestashop - COO Europe

    Paris 2013 - 2013 PrestaShop is the worldwide leader in free and open-source e-commerce solutions. With more than 130,000 online stores running our solution, PrestaShop is experiencing extraordinary growth with its one of a kind e-commerce platform.
  • Tada - General Manager Marketing, IT and Business Development

    2010 - 2011 TaDa! is part of the online media company Edipresse Asia (Tatler, Revolution, Solitaire...) and we are delivering gift experiences in the field of leisure, travel and lifestyle : www.tada.net

    - Setup an e-commerce gift box company in Hong Kong from scratch. Brand creation, Product design and selection of offering, establishment of the distribution network and IT system (e-commerce platform, accounting and supply chain…)
    - Complete range of 23 products with an offering of more than 220 activities combined to a 30 store distribution network, and live IT platform achieved in 8 months.

    - Business development orientation,
    - Definition of the business plan, full P&L accountability,
    - Public Relations (Offline Media, online media, PR agencies…),
    - Branding strategy,
    - Define and manage the online traffic strategy and the campaigns: SEM, SEO and social Media,
    - Specify and manage offline Media campaigns: TV, magazines, outdoor, events
    - IT strategy definition and validation (Magento platform) and vendors relationship management.
  • Wonderbox - Executive interim

    Paris 2006 - 2008 Acting Chief Operating Officer for Wonderbox.com :
    Build-up a new organization structure including IT (e-commerce platform) and related processes to support efficiently high sales volume growth (e-commerce website, finance, client relationship and supply chain management) . Management of online partnership, affiliation and SEO.

    Acting Business Development Director for Wonderbox.com :
    Distribution network development, sales team account management of Thomas Cook, Carrefour, Monoprix...
  • Alilo Partners - General Manager

    2006 - 2009 Change Management Consulting Services

    Acting Chief Operating Officer for Wonderbox.com :
    - Build-up a new organization structure including IT (e-commerce platform) and related processes to support efficiently high sales volume growth (e-commerce website, finance, client relationship and supply chain management).
    - Oversea : online marketing, CRM, customer care, IT

    Acting Business Development Director for Wonderbox.com :
    Distribution network development, sales team account management of Thomas Cook, Carrefour, Monoprix...
  • Vitalicom - Chief Information Officer

    MONTLUEL 2004 - 2006 - Re-engineering the information system to support newly developed services and optimise the cost structure of a BPO and CRM company,
    - Achieved the redesign of all processes whilst reducing overall costs by 20% in the timescale allowed
    • Management of a team of 24 spread over 8 locations in two countries (operations, architecture, development, PMO),
    • Lead the information strategy and the urbanization of the company for 2.000 internals and 500 externals users,
    • Full department P&L accountability,
    • Conducted pre-sales and project management office for the integration of CRM programs client such as: Michelin, Orange, Peugeot, SFR, Total, Natexis, Club des Créateurs de beauté (l'Oréal e-commerce business) ...
  • Vitalicom - SNT France - Business Solution and Quality Director

    2003 - 2004 - Remodelling marketing offers, creation of 4 new services offerings (outgoing calls, offshore call centre, credit and debit card servicing call-centre, CRM applications development) in 8 months period.

    • Manage a project team of 5 on multi-sites,
    • Manage the program management office,
    • Develop the new marketing solutions (outbound calls, servicing credit card, crisis management...)
    • Management of the Quality service department: certified
    ISO 9001 version 2000,
  • EGG - Head of Organisation and Process

    2002 - 2003 - Set-up and management of team of 12 in different 3 countries within the context of a cost-reduction plan: designing and managing the back-office processes.
    - Lead to a 30% cost reduction in 6 months by using DEMAIC method (6 Sigma)
    • Creation of retail banking products: personal loans and credit cards, as well as the setting up of the processes, in the context international environment (outsourcing in India),
    • Internal control assessment to ensure compliance against established standards,
    • Supervision of the process management in India,
    • Set-up and promotion of the process quality measurement www.nuqlueus.com.
  • Zebank - Egg - Deputee Product and Services Director

    2000 - 2002 - Define and set up in 7 months a complete BtoC retail banking marketing offer.
    - 100.000 new clients in 12 months in banking and brokerage.

    • Management of a 10 product-managers team (banking, saving, brokerage, insurance and credit).
    • Developed out the product marketing plan and monitored the P&L,
    • Management of the offer: positioning, tariffs, partnership, sales and communication,
    • Lead the retail banking products development: current account, saving account, credit and debit card VISA, overdraft and cash management,
    • Management of the website functionalities and the product content,
    • Deliver expertise for customer care and on the online forums of the website,
  • Services Financiers Carrefour - Digital Media Manager

    1999 - 2000 Strategic Development, Benchmark and Market research : Internet, Mobil Payment, ATM new generation, Multi-application card...
  • Services Financiers Carrefour - Assistant Marketing

    1997 - 1999

Formations

  • ISTEC (Paris)

    Paris 1997 - 1999 Marketing Commerce Finances