Laurent KALFON

En résumé

Entreprises

• BIPE - Manager

  2007 - maintenant As a Manager at BIPE, I am responsible for the economic studies and consulting assignments in the Media, Telecom and FMCG industries. Such assignments cover 3 main services :
  - Corporate strategy
  - Market analysis and industry forecasts
  - Assessment of public policies
  
  Below are a few examples of projects I have been working on :
  - I lead BIPE's Club Media, a quarterly study that analyses trends in the publishing, telecom, technology and advertising industries
  - I am the project leader of AdBarometer, an annual report aimed at analysing and forecasting the world advertising market, media per media (Press, TV, Radio, OOH, Cinema, Internet Search, Display and other interactive formats) in the 10 leading countries.
  - I took part in several due diligence strategic analyses for acquisition operations in the media, engineering and FMCG industries for private equity firms and leading media groups
  
  Client references : Lagardère Active, Google, Orange (France Telecom), French Ministry of Culture, France Television Publicité, Cetelem (BNP Personal Finance) ...

• Mission économique de Prague (Economic Department of the French Embassy in Prague) - Intern

  2005 - 2005

• SC Johnson - Assistant Brand Manager

  CERGY PONTOISE CEDEX 2005 - 2005

• 13e Rue - Market research analyst

  2003 - 2003

Formations

• ESSEC Business School (Cergy Pontoise)

  Cergy Pontoise 2002 - 2007