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Laurent LACLEDERE

BORDEAUX

En résumé

Une expérience éprouvée dans les ventes et le marketing de produits technologiques acquise pendant plus de 15 ans au sein de grands groupes internationaux en France et à l’étranger me permet aujourd'hui d’offrir une compétence globale dans les domaines suivants:

Encadrement et Gestion Commerciale

- Direction de filiale à l’étranger (10 personnes et +)
- Mise en place d’objectifs stratégiques
- Administration et gestion de business unit
- Encadrement et animation d’équipe commerciale
- Elaboration et gestion de budget
- Mise en place et suivi de reporting commercial et financier
- Recrutement et gestion des connaissances
- Représentation de la société auprès des clients
- Expérimenté à évoluer dans un environnement international et multiculturel.

Développement d’affaires à l’export

- Définition et pilotage de stratégies commerciales
- Création et animation de réseaux partenaires sur le long terme
- Elaboration et pilotage de stratégies d’affaires
- Prescription et ventes proactives de solutions globales
- Maitrise des négociations et des contrats.
- Management de projets

Marketing stratégique

- Veille stratégique de marchés
- Conception et réalisation d’études de marchés
- Analyse et proposition de positionnement stratégique


My different functions over the last 10+ years allowed be to develop the following skills:

In Management:
- International management of subsidiary abroad with 10+ people
- Budgeting and Reporting management
- Strategic objectives implementation
- Performance management
- Recruitment and knowledge management
- Experience in international and multicultural environment

In Business Development and Marketing:
- Developing and leading business strategies
- Implementation and drive of long term business partnerships
- Identification and development of customer portfolio
- Control of negotiation and contracts on difficult markets
- Networking
- Project Management
- Strategic Marketing
- Business Plans

Mes compétences :
Management
Business development
Marketing stratégique
Commerce international
Animation des ventes
Veille stratégique
Étude de marché
Stratégie commerciale
Gestion de projet
Reporting
Encadrement
Gestion des connaissances

Entreprises

  • Sides - Airport Business Development Europe & ME

    2015 - maintenant

  • Safegate AB - Responsable Marketing Stratégique Groupe (France & Russie)

    2011 - 2013 Safegate Group
    Head Office: Malmö, Sweden
    Offices: UK, Spain, Germany, France. Finland, Russia, USA, Dubai, Qatar, China, Singapore, Australia, India, Malaysia and Brazil
    Acquisitions: Thorn AFL - 2006, Idman - 2008, Avibit - 2010
    Safegate Group is an international company with headquarters in Malmö, Sweden and representatives in more than 70 countries around the world. The main objective for Safegate Group is to provide the airport industry with efficient solutions for more and safer aircraft movements. The solutions include operations, control and handling of aircraft on the ground, airborne aircraft close to the airport and ground vehicles at the airport. As a result of dedicated research and development throughout the years Safegate Group is today considered a specialist in its field of business.

    Rôle: Conception et réalisation d'études marketing (produits, marchés,..) pour le développement des filiales de l’entreprise
    Analyse des données, études de positionnement et recommandations d'implantation.
    Strategy Marketing, Business plans and recommendations for positioning subsidiaries for their in the company. Marchés étudiés: Russie & USA

  • Safegate Gulf LLC - Directeur de Filiale Moyen Orient. Poste basé à Dubai (Emirats Arabes Unis)

    2007 - 2011 Safegate Group
    Head Office: Malmö, Sweden
    Offices: UK, Spain, Germany, France. Finland, Russia, USA, Dubai, Qatar, China, Singapore, Australia, India, Malaysia and Brazil
    Acquisitions: Thorn AFL - 2006, Idman - 2008, Avibit - 2010
    Safegate Group is an international company with headquarters in Malmö, Sweden and representatives in more than 70 countries around the world. The main objective for Safegate Group is to provide the airport industry with efficient solutions for more and safer aircraft movements. The solutions include operations, control and handling of aircraft on the ground, airborne aircraft close to the airport and ground vehicles at the airport. As a result of dedicated research and development throughout the years Safegate Group is today considered a specialist in its field of business.

    Directeur opérationnel pour l'ensemble des pays du moyen Orient
    Directeur de la filiale: Objectifs stratégiques, administration, gestion et encadrement de la BU, P&L, membre du comité de direction
    Négociation d'affaires sur cycles longs
    Représentation de la société auprès des clients dans un environnement international et multi-culturel

    Managing Director for Safegate Gulf LLC based in Dubai, U.A.E.
    Managed 10+ people, P&L , sales development, recruitment, budgeting and reporting. Member of Board of Director.

  • Thorn devenu Safegate AB en 2006 - Ingénieur d'Affaires Moyen Orient & Amérique du Sud

    1999 - 2007 Thorn Lighting part of the Zumtobel Group, is a globally trusted supplier of both outdoor and indoor luminaires and integrated controls. Thorn‘s mart’ and sustainable lighting solutions create comfortable, fulfilling environments for people to live and work in more than 100 countries around the world.
    From roads to cityscapes, sports facilities to buildings and their surrounds, Thorn have built a strong reputation for reliability, functionality and technically advanced design.

    Rôle: Responsable de zone export pour le Moyen orient et Amériques.
    Mise en place et suivi d'un réseau de partenariat. Négociation de contrats
    International Business Development Manager for Middle East, Central and South America countries

  • Thorn - Ingénieur d'Affaires

    1995 - 1999 Thorn Lighting part of the Zumtobel Group, is a globally trusted supplier of both outdoor and indoor luminaires and integrated controls. Thorn‘s mart’ and sustainable lighting solutions create comfortable, fulfilling environments for people to live and work in more than 100 countries around the world.
    From roads to cityscapes, sports facilities to buildings and their surrounds, Thorn have built a strong reputation for reliability, functionality and technically advanced design.

    Rôle: Responsable Commercial France Eclairage extérieur, intérieur, décoratif and industriel

  • SEAE - Ingénieur d'Affaires

    1994 - 1995

  • Eclatec - Technico Commercial France & Export

    MAXEVILLE 1992 - 1994

Formations

  • Toulouse Business School

    Toulouse 2010 - 2012 Aerospace MBA

    Master of Business Administration (MBA), Aerospace
    Modules: Strategy and Core Business, Marketing and Sales, Finance and Accounting, Economics and Sustainable Development, Human Ressources Management, Operations Strategy, Managing Alliances and Partnerships, Knowledge and Competence Management, Organizational Architecture and Transformation, Risk Management, Managing Complex Projects, Supply Chai

  • Université De Salamanque -Espagne

    Salamanque 1989 - 1990

  • Institut D'Aquitaine (Bordeaux)

    Bordeaux 1988 - 1989 Bachelor Degree en Commerce International

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