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Laurent STRAUCH

VINCENNES

En résumé

Plusieurs années d'expérience professionnelle dans un grand groupe Français, puis Hollandais, en tant que responsable de filiale, et cadre sur un des plus grands sites Internet Français.
Développement d'activités étrangères en France dans les services et produits consommables, et exportation de produits artisanaux Français de qualité aux US.
Spécialisations : Management, Gestion de filiale, gestion de projets, négociation grands comptes et développement stratégique.

Mes compétences :
Vente
Communication
Entreprenariat
Marketing
SEO
Internet
Management

Entreprises

  • OVEREDEN II - Country Manager

    2012 - maintenant SBusiness accelerator and sharing of costs - Turnover € 10.500.000
    Management with strategy conquest respecting the P&L.
    Elaboration of business plan for innovative e-commerce projects.
    Development in the long term of the TRIGANO Group web sites ( Turnover € 950 millions )
    Definition of marketing orientations and new axes of conquest.
    Creation of marketing campaigns dedicated with management of teams, and respect of P & L.
    Elaboration of prospect commercial and advertisment actions with following, and purchasing of prestations with the lowest costs.
    Taking the operationnal decisions in the framework of the strategy and budget.
    Run the commercial activities in France and abroad.
    Increase the company participation on the target market.
    Coach sales teams and optimize results.
    Recruit and manage operational (20 direct collaborators).

  • CDISCOUNT - Directeur du développement commercial

    Bordeaux 2007 - 2012 Turnover € 50.000.000
    Directed sales and development for selected products and brands. Coordinated marketing offers, discounts and guarantee services for various products. Created new departments to grow faster, build a business-to-business (B2B) and Casino group coordination. Supervised and mentored administration, sales and information technology (IT) teams, a total of 25 workers on direct line. Oversaw B2B, and B2C results. Established weekly and monthly sales goals. Reviewed sales performance to increase strongly margins. Analysed sales and customers data to identify trends and create sales strategies. Monitored financial results. Interacted with legal department. Forged partnerships with suppliers and customers to increase business sales.

  • EVENTS MEDIA - Co-gérant et associé

    2002 - 2007 istributor of customizable products to retail stores across France; annual turnover: € 8.5 millions.

    Managing Partner
    Co-founded company to retail consumer entertainment products, appliances and electronics to consumers. Crafted sales and promotional strategy. Managed the recruitment and training of new personnel. Mentored sales teams to boost performance and build internal cohesion. Supervised 20 employees. Directed efforts to establish brand by raising consumer awareness and attracting new customers. Developed cost-effective agreements with suppliers and distributors to increase sales through different product channels.

    Major Accomplishments:
    Realised gross margins of 25%.
    Maintained accounts with some of the largest distributors in France.

  • HERMANS HOLDING GROUP - Co-gérant

    1996 - 2002 Direction d'une filiale d'un groupe Hollandais dans le domaine de l'entertaimnent et des projets spéciaux

  • GROSFILLEX - Chef des ventes France

    Arbent 1990 - 1996

Formations

Réseau

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