Laurie-Anne BERNARD

En résumé

Entreprises

• Moët Hennessy Europe - E -retail assistant

  2016 - 2016 Created an e-retail library of Moët Hennessy products used throughout European countries.
  Ensured proper representation of Moët Hennessy brands on European e-retailer websites.
  Drafted product descriptions in English, French and German.
  Contributed to an essential transformation to increase off-premises sales and Group e-commerce development.

• Clarins USA - Assistant Project Manager

  Paris 2016 - 2016 Reported and analyzed 12 spas doors sales results
  Prepared annual budget and prospected next year financial strategies.
  Developed B2B/B2C sales channel through e-commerce and e-marketing for luxury beauty products and services.
  Supported the launch of the online platform www.bookspaclarins.com (design, content, CRM, promoting and results).
  Negotiated partnerships with 5* hotels and day spas for business set-ups, training, marketing and merchandising support.
  Assisted in the daily operation support for spas (staff management, inventory stock, marketing/ merchandising support and loyalty program).
  

• Vegan Divas - Assistant Product Manager

  2015 - 2015 Developed B2B sales channels, e-commerce and e-marketing for products/brand and operational support to C-levels.
  Negotiated contracts for retail spaces, managed B2B/B2C sales and relations, revised business plan and strategy.
  Managed staff (up to 10 from 6 countries), accounting/CRM, developed new sales channels/partnerships (Whole Foods, Uber eats, Seamless).
  Prospected business partners in Dubai and created original pitch for company's first international partnership (in discussion).
  Daily supported company CEO-founder taking responsability for all tasks-big and small to ensure company growth.

• UKIFF London Iranian Film Festival - Marketing Assistant

  2014 - 2014 Ensured project implementation and achieved all targets : graphics, attendance, market presence, programming etc.
  Coordinated and supervised finances as well as marketing promotions and managed volunteer staff (50 persons, 15 nationalities).
  Researched copyright & piracy laws, registered rights & royalties and studied strategic partnership with Netflix/Lovefilm.

• BRED - BANQUE POPULAIRE - Customer Advisor

  2012 - 2013 Permanent part-time working contract (CDI) 12h/week
  Greeted agency clients, conduct routine transactions (payment, transfer, withdrawal of species on check and credit card transactions, securities transactions).
  Advised clients on products and services (credit cards and insurances) adapted to commercial interests.
  Opened new accounts to customers and their children.
  Offered PLCs support for "after-sales" and business customer advisers.
  

Formations

• Université Paris-Dauphine

  Paris 2014 - maintenant Master in Marketing & Strategy
  
  courses included : International Marketing, Marketing Planning, Financial Management and Statistics Analysis

• Université Paris-Dauphine

  Paris 2011 - 2014 Bachelor of Business Administration and Management
  
  Summer 2014 Semester at Humboldt Universität zu Berlin, Germany
  Courses included : Finance and Investment, Strategic Management, Accounting, Controlling and Taxation

• Université Paris-Dauphine

  Paris 2011 - 2017

Réseau

• Cindy MOTTELET