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McCann Erickson
- Strategic Planner
New York
2017 - maintenant
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Godiva
- Product Manager
Old Saybrook
2014 - 2017
Category Management & Marketing Innovation
Product Portfolio and Innovation for next 1 to 3 years:
- Leading globally the development of Limited Editions and adjacent product categories
- Leverage consumer insights, trends and consumer research to develop product propositions from concept to launch
- Follow up of overall global category growth including SKU rationalization
- Partner with global business units to drive holistic, globally relevant products across Japan, NA, China, Pac Rim, EMEA, and Global Travel Retail
- Support channel tailored products within the product portfolio
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Godiva
- Junior Product Manager
Old Saybrook
2011 - 2014
Development of key global innovation platforms from marketing point of view.
Main focus:
- Chocolate development for Japan, Pacific Rim region and China
- Seasonal Packaging development for EMEA Retail business.
- Relaunch Truffles range (chocolates and packaging) in EMEA and GTR
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McCain
- Assistante Marketing Intelligence
2010 - 2011
Stage de longe durée dans le marketing stratégique au siège européen de McCain
Analyse du marché:
- Analyse des ventes européens.
- Analyse de la rentabilité
- Veille concurrentielle
- Etudes positionnement prix, produit...
Suivi des tendances:
- Effectuer des études consommateurs
- Analyse des tendances consommateurs au niveau européen.
Design et packaging:
- Développement des packagings
- Amélioration des actions promotionnels sur pack
Marketing opérationnel:
- Support dans le lancement des produits sur marché Sud-Europe
