Lijing ZENG


En résumé

Mes compétences :
Mandarin Chinese
Brand management
Product manager
Marketing strategy
Product development


  • DBApparel - Chef de produits senior Shock Absorber

    Paris 2014 - maintenant
  • Groupe SEB - Product Manager Linen Care / Strategic Marketing

    Vernon 2010 - 2014 - Participate in developing marketing strategy on steam stations and garment steamers categories (Rowenta and Tefal brand) and manage international portfolio
    - Handle new product development projects in collaboration with R&D, consumer research, design, packaging and logistics teams
    - Implement new products launch packages (including product's claim, key visual and POS material guidelines for subsidiaries)
  • Groupe SEB (China) - VIE Product Manager Supor

    2009 - 2010 Mission : help the local team to develop strategic marketing competences on the Small Domestic Appliances products for the Chinese market
    - Contribute to the creation of SUPOR products offer : identify consumers’ insights, define product plans on Soymilk makers, Blenders, Induction hobs and Kettles categories
    - Set up the SEB marketing tools and methodologies: brief design and research (qualitative and quantitative), marketing specifications, concept tests
  • Unilever France - Junior Market Research Manager for Maille stores, (part-time)

    Rueil-Malmaison 2007 - 2007 Mission: “Analyze the shopper’s profile and choose an adapted loyalty program”:
    - Develop the research project and methodology
    - Conduct qualitative and quantitative research
    - Analyze results and edit final report with recommendations
  • Yoplait France - Assistant Brand Manager, Calin and Petit Yoplait (dairy products)

    2007 - 2007 - Analysis : monitor market evolutions (based on retailers and consumers panels) and make recommendations on the brand’s strategy
    - Project management : develop promotional actions and packaging changes
    - Market research : conduct consumer surveys
  • Unilever France - Assistant Brand Manager Iglo, Captain Iglo and Knorr (frozen food)

    Rueil-Malmaison 2006 - 2006 - Analysis : monitor market evolutions (based on retailers panel)
    - New product development : manage consumers tests and develop new packagings and promotional activities to support the product launch
    - Project management: conduct promotional activity on Captain Iglo brand with Disney’s “Pirates of the Caribbean II” license (including an in-pack gift, a special website, and an on-line competitive game).
  • TF1 Publicité - Assistant Market Research Manager of TV sponsoring operations

    BOULOGNE 2005 - 2005 - Analyze advertisers’ sponsoring campaigns (audience and Gross Rating Point results)
    - Build sponsoring proposals on various TV shows


  • Jiaotong University (Shanghai)

    Shanghai 2008 - 2009 Intermediate mandarin
  • Université Paris Dauphine

    Paris 2006 - 2007 Master's Degree in Marketing

    ranked 5th marketing master's degree program in France (SMBG, 2008)
  • Université Paris Dauphine (Paris)

    Paris 2003 - 2005 Bachelor of Science in Management, with a major in Marketing
  • Université Paris Dauphine

    Paris 2001 - 2003 Two years university degree in Economics and Management
  • Lycée Gustave Monod

    Enghien Les Bains 1999 - 2001 A-levels in Economics and Social Sciences


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